Ignoring all current medical advice warning against sedentary lifestyles, Britons will watch an average of 5.7 hours of TV a day this Christmas across various screens.
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The latest Mediabug report from Decipher suggests that set-top boxes are able to reach new audiences “previously resistant” to purchasing digital entertainment via mobiles and tablets.
BT TV added 106,000 new households in the half year to 30 September 2015.
While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.
UK and Ireland customer growth was up more than 50% year on year for the three months ended 30 September 2015 – the highest rate of Q1 growth for four years.
Sky AdVance will connect TV and online audiences and uses the broadcaster’s viewing and device data to help advertisers address the most relevant audiences via whichever screen they are currently using.
UTV is Northern Ireland’s biggest commercial channel and on completion of the deal ITV will own 13 of the 15 regional licences for the Channel 3 network – as well as new channel UTV Ireland.
Something from a recent trip to an advertising conference has got Greg Grimmer’s hackles raised…
The BBC’s director of television, Danny Cohen, is to leave the Corporation after eight years to pursue “a new leadership challenge”.
Research the Media’s Richard Marks and News UK’s Sean Adams explain why the Connected Screens survey is so important for our industry both now and going forwards.