Owners of the box will now have access to a number of Channel 4 programmes and series.
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The new agreement will see up to 200 games throughout the season appearing across BT Sport 1, 2 and ESPN.
Users will have access to 18 applications overall, with more being added next spring.
The company now covers almost half of the subscribers at Virgin Media and a third at ONO.
The news follows BT’s announcement that it has secured the exclusive rights to broadcast live Champions League and Europa League football matches, which previously belonged to ITV and Sky.
The MRG Media Research Conference 2013 is approaching, and this year it contains some excellent papers covering various elements affecting the Connected Consumer.
The first Local TV channel will go live tomorrow in Grimsby, the first of 19 locations selected for the opening phase of the Local TV licence.
The exclusive deal between Channel 4 and PlayStation aims to engage viewers interactively – from second screening to time-shifted viewing.
Connected TV users are six times more likely to have increased their use of the medium in the last year than to have decreased it.
Proclaimed as an annual event by the United Nations in 1996, broadcasters across the globe have been invited to broadcast a brief video in recognition of TV’s role to inform, educate and entertain.