A new report from MEF has revealed a strong correlation between the number of screens used and purchase intent.
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The Connected 100 global survey has been conducted in order to examine the changing trends in the connected entertainment ecosystem and better develop strategies to profit from internet TV.
Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn – with complacency – from both advertisers and media agencies – compounding the situation.
Hamish White, the man in charge of developing the Sun’s ‘Goals’ video app – which helped pave the way to placing the newsbrand’s content behind a paywall – has said that storytelling has been vital to its success.
The BBC, Channel 4 and ITV have teamed together to establish a new service to make their catch-up TV services available as standard on smart TVs.
Speaking to Broadcast, Cheryl Taylor said that tablets and mobiles have become the first screen for children.
Speaking at MediaTel’s Video Upfronts on Thursday, popular YouTube video blogger Callux told Newsline his content channel could offer brands opportunities that traditional media cannot.
BT will be the first pay-TV provider in the UK to offer movies to buy-to-keep as well as rent.
TalkTalk’s latest interim management statement reveals that the company added 175,000 TV customers in the third quarter, taking its total customer base to 732,000.
Greg Grimmer is to join the panel for MediaTel’s second annual Connected Consumer Awards, celebrating those pioneering new advertising and other commercial opportunities powered by innovation.