Freesat’s Emma Scott and SMG’s Stewart Easterbrook warn that trust, transparency and responsibility must define the future of the connected market as advertisers eye-up new opportunities.
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Decipher’s Nigel Walley says one of the biggest problems with this year’s CES offerings is that we just don’t want to live in the worlds many of these companies envisage.
Speaking at MediaTel’s CES Debrief, Decipher’s Nigel Walley says media owners can no longer afford to keep making new apps for proprietary operating systems in what has become a deeply fragmented market.
The European ad market experienced some small respite in the third quarter, with only a small decrease of 0.4 percent year over year, 3 according to Nielsen.
The findings come at the start of a year when “crucial decisions” about the future of free-to-air TV will be made by policy makers in the UK and EU,
To coincide with the start of the BBC’s World War One season the broadcaster has launched a range of new digital content under a new brand called BBC iWonder.
A new study from ZenithOptimedia predicts the emergence of individual content producers and publishers over the next quarter of a century.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at recent developments at tech-giant Google, and considers how brands might use creative to make ad budgets go that little bit further…
The series, based around the adventures of Marco Polo, is due to premier at the end of the year.
The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.