Following the announcement that the IAB and NRS will join forces to move towards establishing an online planning currency, chief executive of the IAB, Guy Phillipson, explains why this is such an important and necessary step for the industry…During my 100-day review of the IAB shortly after I took on the role of CEO, a… Continue reading Online Stands Up To Be Counted
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As commercial director at Guardian Newspapers Ltd, Stuart Taylor is responsible for ensuring the success in the advertising community of future format changes for the Guardian and the Observer. Here, ahead of MediaTel Group’s National Newspaper Seminar, he discusses how GNL is keeping up with the ever-evolving press…Strong newspaper brands will exploit the opportunities emerging… Continue reading The Future Of The Press
Publishing director of TVChoice, TVQuick and Total TV Guide, Julie Lavington, explains why television listings magazines have a unique demographic reach, which advertisers can capitalise on…In a world of ever-increasing media fragmentation, it’s reassuring to note that there is still one medium that offers the savvy advertiser the opportunity to reach a family audience in… Continue reading Not Just The “Housewife’s” Choice
Director of marketing at PPA, Phil Cutts, discusses how magazines can provide a powerful platform for advertisers, engaging readers more effectively than other forms of media in a fast-paced, fast-forwarded world…Last year, Ofcom announced that UK households were spending a third more on communications than they were five years ago. Magazines have played a recognisable… Continue reading The Strength Of Magazines
Robert Thurner, commercial director at mobile media agency Incentivated, discusses the future of mobile technology, the way it could change the media and how advertisers can utilise its functions…Picture this. Croatia is playing Brazil in the World Cup. Ivan is in the departure lounge waiting for his flight to Berlin to watch his countrymen take… Continue reading The Rise Of Mobile Media
The advent of peer-to-peer streaming technology may mean that the internet is finally ready as a medium for radio and television. So argues Will Morton, managing director of Robonobo Ltd, an online company made up of a group of individuals who undertake projects designed to promote collaboration and community through digital technology…The adoption of the… Continue reading Peer-To-Peer, Changing The Face Of Broadcasting
As the popularity of community sites over the internet continues to flourish, chief executive of the Internet Advertising Bureau, Guy Phillipson, examines the phenomenon of UGC and asks how advertisers can make the most of its growth …If you’ve been keeping an eye on the world of online recently, it would appear the medium sees… Continue reading User-Generated Content – A Tough Nut For Advertisers
Are interactive television services being left behind? Does the technology need to progress at a quicker pace? iTV Creative Consultant Richard Chong examines the merits and pitfalls of interactive content…So here we are again. Another discussion about the merits of interactive television. There isn’t a week that goes by without the trade press talking about… Continue reading Think Outside The Set-Top Box
As the countdown to this year’s World Cup inches towards single figures, Leigh Yoxall, TV Group Director at Starcom MediaVest, examines the competition’s impact on ITV and the nation…There is a palpable buzz around the country at present, as the ball gets rolling for the World Cup 2006 (apologies!). Questions such as “Will Rooney play?”,… Continue reading The Value Of The World Cup
Following the release of RAJAR’s new two-year contract for audience measurement, Steve Parker, UK buying director at Starcom, examines the initiative’s features and outlines why it’s a step in the right direction…RAJAR has just revealed the details of its new contract, which is set to roll out in January 2007, the original target date set… Continue reading RAJAR – New Contract 2007