Head of marketing at the Internet Advertising Bureau, Kieron Mathews, discusses why digital creative and media agencies need to find a way to work together to generate more effective campaigns…There’s a lot of talk of communications convergence these days – from hardware like telephones to music, TV and online, through to agencies championing convergence in… Continue reading Digital Creatives Need Creative Media
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Paul Keers, editorial director at Axon Publishing, examines how the internet is driving a boom in the catalogue industry rather than signalling the death of the print medium…When it emerged, many pundits believed that the web would be the death of catalogues. Of course, the same pundits also believed that the web would replace books,… Continue reading The Catalogue Renaissance
Why do some new technologies succeed and flourish and others flatter to deceive and then disappoint? James Myring, associate director at Continental Research, looks at two of the new convergence technologies, mobile and internet TV, and explores what makes a successful new technology…Mobile TV appears to be struggling. Data from the Continental Research Convergence Report… Continue reading IPTV Vs Mobile TV
After the launch of Emap Advertising’s new research panel, Richard Fero, insight manager for marketing at Emap Advertising, explains how invaluable consumer findings were revealed through polling more than 10,000 respondents…As anyone who conducts research will tell you, technological developments have meant that the rate of change in our markets has accelerated. Our business is… Continue reading The Inside
Mike Hope-Milne, sales director at Pearl and Dean, explores the platform of cinema advertising, and how the medium is becoming increasingly creative, giving brands a unique boost…Going to the cinema is a unique experience. As you and a friend settle down in comfy seats with your popcorn in anticipation of the film, you’ll consume various… Continue reading The Creative Power Of The Silver Screen
As MediaTel Group gears up for its Future Of Radio Seminar, Paul Fairburn, managing director of digital platforms at Chrysalis Radio, discusses why the radio industry has a bright future, with listener numbers bolstered by the emergence of new platforms and technologies…With new technology breaking down barriers to entry and the consequent proliferation of new… Continue reading The Future Of Radio
As more than half of the world is now logging on to the web, Alex Burmaster, European internet analyst at Nielsen//NetRatings, discusses the mushrooming popularity of video-sharing websites like YouTube, and why more and more people are turning to this platform for information and entertainment…Over half of the world’s population now has access to the… Continue reading The Rise Of Online Video
Laurence Bird, head of research at IAB UK, explains how the company’s recent Brand Engagement Study revealed that the medium of online can bring a brand to life without the need to force it upon the consumer…It would be difficult for any of us working in the advertising industry to ignore the sea change in… Continue reading Brand Engagement
Viacom Outdoor recently revealed new research proving that the longer a person spends with an ad, the more likely they are to absorb its content. Steve Cox, strategic planning director at the company explains how the study set about proving its hypothesis…The past couple of years have seen “engagement” truly enter the communications planning lexicon,… Continue reading Total Recall
Andy Stevens, managing partner at Unique Digital, aims to dissect buzzwords like “folksonomy” currently circling cyberspace…At Unique we have been taking a look at some of the new and exciting developments in the internet. They tend to be classified as Web 2.0, just one of the endless list of new coinages that internet people seem… Continue reading Buzzword Bingo 2.0.1