The John Lewis campaign by Adam and Eve and Manning Gottleib OMD took the top prize at the IPA Effectiveness Awards ceremony held last night (29 October) at the London Hilton Hotel.
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ITV have finally unveiled the latest version on their VOD player, after originally slating it to appear in January this year. The new version on the popular catch up service aims to take the reliance off advertising revenue and offer viewers the chance to rent content from their vast archive.Traditional catch-up content remains available at… Continue reading New ITV Player revealed
Research conducted by eDigitalResearch and IMRG reveals that 81% of tablet owners use their device while watching television, while 80% of smartphone owners do the same.
Bank of America Merrill Lynch states that Q3 organic growth for Publicis Groupe was +2% and well below company guidance of 4% plus.
For the first time this series, savage destroyer of rivals Strictly Come Dancing, fought off its arch nemesis.
BT has signed the rights to show live top tier football matches from Italy, France, Brazil and the US, as it strengthens its new channel BT Sport.
Channel 4 announced it has engaged the services of Bristol and London-based Social TV analytics company, SecondSync, to enrich insights into the fast growing trend of TV audiences commenting on what they’re watching on TV.SecondSyncs tracks and analyses social media conversations around TV broadcasts and can be used in combination with more traditional metrics.Sue Gray,… Continue reading Channel 4 and SecondSync team up
Nearly 20% of online consumers consider online video as a replacement for PayTV, according to a new ABI Research Technology Barometer study.
The BBC Trust is to review the company’s online and Red Button services as part of a public consultation into its interactive offerings.The consultation will mark the first time since 2008 that the Trust has scrutinised the online offerings and aims to examine if both services “adapted to changes in technology, media and audience behaviour”.… Continue reading BBC Trust ponders future of Red Button
Last night violent mystery drama Hunted continued to beat, scratch and burst open the competition – all the while managing to keep its pout intact.