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Google announced yesterday that it is to shut down its TV advertising program in order to focus on web advertising.Vice President of Product, YouTube/Video at Google, Shishir Mehrotra said in a post that “We launched Google TV Ads in AdWords to bring digital buying and measurement technologies to traditional TV advertising.”The Internet giant launched Google… Continue reading Google abandons TV ads program

Thursday night’s TV offered up a plethora of sports and soaps as the Paralympics finally got under way.

Apple is expected to release an iPad Mini in October. The device, which would compete with the Google Nexus and Kindle Fire, is likely to priced at £199.

The STV Player is now live on YouView set top boxes, and available within the STV licence areas of Scotland.

Channel 4 stole the show last night as the Paralympic Games Opening Ceremony (8pm) attracted an unprecedented audience for the event.

WPP has reported a 7% increase in pre-tax profits to £385 million in the first half and a 3.6% increase in like-for-like revenue to £4.97 billion.

YouView, the new set-top box offering subscription-free digital TV and catch-up services, has announced that they have teamed up with Channel 5’s milkshake! to provide on-demand content from the children’s favourite on the YouView platform.

Tuesday night’s TV viewing once again belonged to the BBC, as their arsenal of new prime time drama buried ITV1; unfortunately, the commercial channel decided to defend itself with yet another repeat of Lewis.

Alice Dunn, marketing executive at Kantar Media, reveals interesting insights about social networkers, who are 26% more likely than the average internet user to find ads helpful…

New audience figures released by Newsworks show that online national newspaper websites attracted record levels of activity in the opening days of the Olympic Games.