Although mobile ads are shown to be effective, only 17% of UK mobile users are favourable towards them new study finds.
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BBC’s head of iPlayer, Dave Price, has said that he sees internet-connected TVs as the “platform of the future.”Writing on his blog about the performance of the hugely popular platform, he said: “It’s no big surprise that when at home, audiences like to watch TV on the best screen in the house – the TV.… Continue reading BBC’s head of iPlayer sees internet-connected TVs as the platform of the future
First the humble telephone went ‘smart’ and now it’s time for Television – and the news for advertisers is very good indeed, with a study showing that connected TV viewers are ‘exceptionally receptive’ to ads.
BT has launched a brand new video on demand channel on BT Vision dedicated exclusively to the British Museum, the UK’s leading visitor attraction.
Not since the intense Bourne-like rooftop chase of Feb 2010 have the crew on EastEnders (BBC One, 8pm) been tasked with delivering us such an explosive episode. Monday night gave us the aftermath of the year’s big Walford disaster…
An Ofcom study has exposed that nearly half of those surveyed (47%) were unsure whether the content they accessed online was legal.The report, entitled Online copyright infringement tracker benchmark study Q3 2012, also revealed that 16% of those surveyed believed they downloaded illegal content, in a three month period this year. The report details the… Continue reading Half of UK internet users unsure of legality of downloaded content
BBC’s Strictly continued to dominate the weekend, although ITV’s I’m a Celebrity wasn’t too far behind in the race. Meanwhile, The X Factor (while it’s a far way off from being dragged around the back and shot) seems to be trapped in the stalls from the off.
Total Ltd. sue YouView for infringement of ‘YOUR VIEW’ trade mark and seek an injunction limiting use of the ‘youview’ brand
The popular American e-reader Nook has set its sights on the UK market, with two version of the Barnes & Noble device now available.Consumers can now purchase the Nook HD 7-inch tablet and the Nook HD+ 9-inch device from a range of retailers and online. Both Nooks come with Bluetooth and WiFi, as well as… Continue reading Barnes and Noble’s e-reader hits UK stores
The UK is the world leader in dual screening with over 70% of UK tablet owners using them while watching TV, according to research showcased at the MRG Conference.