The new UKOM Nielsen Hybrid was officially launched to the research industry this morning at the IAB. James smythe, general manager at UKOM made it clear from the outset that this was “not just about research tinkering… It answers a specific question”.
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It seems that the lure of the summer evening was too much for the UK’s viewing population as all of last night’s major soaps witnessed a significant fall in audience. Despite competing against the British Summertime, the dependable soaps still proved to be the biggest draw for their respective channels.
Mindshare’s head of press Vanessa Clifford is joining Newsworks, stepping into the newly-created role of director of client services and strategy.
The Radio Advertising Bureau (RAB) launched two initiatives – a LoveRadioAds app and online tool RadioGAUGE Predict – at an event in London yesterday to celebrate its 20th anniversary.
Lord Sugar and authoritative finger pointing helped the UK’s viewing population peak last night, bringing Thursday’s biggest audience to BBC One.
The Future Foundation’s Richard Nicholls on gamification…
Raymond Snoddy says it would be good to see competition regulators in the UK concentrate on real abuses of market dominance that actually harm consumers’ interests rather than disadvantaging consumers in pursuit of theoretical models of competition….
James Grant, UK country manager, Vindico, says “instead of looking at TV to defend itself, I think the advertising industry should be pushing the digital VoD market to step up and improve”…
Ericsson’s John Griffiths on the digital switchover…
Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television – Smart DRTV – but issues over privacy and security will continue to stymie response, according to new research from response specialist Watson Phillips Norman.