The global mobile advertising market is valued at $5.3 billion (€3.8 billion) for 2011, according to the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Screen Digest.
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Starbucks has apologised to its Irish Twitter followers after its “show us what makes you proud to be British” Jubilee promotion.
The Times is thought to have sold an extra 100,000 copies on Monday with its Diamond Jubilee souvenir edition – an uplift of around 20%.
A chart from Mary Meeker’s latest presentation shows that print is still a big source of advertising revenue, despite the move towards digital.
According to the Newspaper Association of America, total ad revenues fell 6.9% from $5.5 billion in Q1 2011 to nearly $5.2 billion in Q1 2012.
Now that the Jubilee bunting decorates the interior of your rubbish bin, coverage of the ‘historic’ event is wrapped up and the Queen’s smile has been powered off until the next historical event, last night was business as usual for the UK’s TV viewing public. And what show could encapsulate the return to normality than the launch of yet another series of Big Brother?
David Brennan on the recent EGTA (European Group of Television Advertising) AGM in Paris, a two day event of thought-provoking and generally uplifting perspectives on TV’s connected future…
Dean Wilson, UK CEO and VP International at Active International, says TV is in rude health in 2012 and harnessing today’s technology presents an unprecedented opportunity to strengthen and deepen a brand’s relationship with TV viewers…
At the start of the Electronic Entertainment Expo (E3), Microsoft has revealed more than 35 new content partners that would launch on Xbox Live in various markets around the world over the next 12 months.
Ahead of this weekend’s Jubilee, Alice Dunn, marketing executive at Kantar Media, gives an insight into British holiday-makers…