Last weekend’s Britain’s Got Talent final saw around 50,000 viewers use the Shazam App to tag the Pepsi MAX and Cadbury ads in just 60 seconds of airtime during special ad breaks on Saturday night.
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The latest drama from Coronation Street (ITV1, 8:30pm) captured the biggest audience of the night as Nick Tinsley’s attempt to forget his lady problems ended up simply creating more.
Ahead of Facebook’s IPO tomorrow, here are 10 key facts about the social network from Experian Hitwise:
The increasing impact of smartphones on how consumers interact with companies looking to market their products and services is revealed today by a report showing that over one third (36%) of UK consumers now read marketing emails on their mobile devices. This rises significantly to over half (55%) of 18-34 year olds.
Johnston Press has reported total advertising revenues down 9% in the year to 17 May. However, the regional publisher said the rate of decline has improved during the first half of 2012.
If the latest series of The Apprentice (BBC One, 9pm) has been lacking any vital ingredients it has been large amounts of alcohol. God knows, this year’s candidates needed a little confidence boost and last night’s episode saw them swim in the seas of blissful toxicity. It was fairly cruel of Lord Sugar to have… Continue reading TV Overnights: Candidates lack of fizz secures biggest audience for BBC One
A global survey undertaken by digital marketing agency Greenlight claims that 30% of people ‘strongly distrust’ Facebook with their personal data, while 44% say they would ‘never’ click on Facebook sponsored ads.
Jamie Riddell, creator of BirdSong: Social Media Reconnaissance, uses the new BirdSong system to analyse Clinton Cards Twitter account…
With ITV1 grabbing all the attention over the past week last night saw BBC One turn things around with with its double whammy of drama, securing the largest audience from 7:30 onwards.
David Brennan on why people shouldn’t be too quick to call out ‘TV is dying’; particularly when they don’t have the right facts…