New research from Parks Associates forecasts that the number of European households with a connected TV will reach 47 million in 2014 (just 4 million in 2009). The number of households with a connected Blu-ray player will jump from 5 million in 2010 to approximately 66 million in 2014.
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The latest IPA/BDO Bellwether survey raises as many questions as it answers. The headline is one of marketing budgets revised marginally upwards in Q3 after a similar small downgrade in Q2.
BBC1’s long running spy-drama Spooks narrowly edged the primetime ratings battle with ITV1’s Whitechapel last night, watched by an average of 200,000 more viewers.
Merrill Lynch have released updated European advertising forecasts, which put the UK at +6.7% this year, falling to +3.9% in 2011, but up a healthy 7% in Olympic year.
ZenithOptimedia has amended its detailed UK advertising forecasts, and now expects growth of 4.5% to £11.3bn in 2010, then to £11.6bn and to £12bn in 2011 and 2012 respectively (2.5% and 4%).
New data from Rhythm NewMedia suggests that iPad is leading the way in attracting and keeping viewers with mobile video.
On the face of it, ZenithOptimedia’s latest global ad revenue forecast headlines make positive reading – up from 3.5% to 4.8% for 2010; and the 2011 forecast increased too. However, reading deeper, this is tempered with not unexpected concerns over the next two years at least.
As new forecasts come out today from ZenithOptimedia and Magna, the forecasters continue to edge their predictions upwards.
The X-Factor continued to dominate the weekend viewing, with strong audiences of over 11 million for both Saturday and Sunday’s shows.
The AOP conference saved some of the best to late on Friday with an address by Jay Altschuler, Global Media Communications Planning Director of Unilever that illustrated a range of creative – and sometimes slightly quirky – thinking around digital solutions, with an emphasis on mobile.