UK online advertising spend increased 10% to nearly £2 billion in the first half of 2010, according to the Internet Advertising Bureau (IAB).
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In the first partnership of its kind, CNBC and estate agent Savills signed an exclusive deal that will see CNBC make money depending on how successful a TV ad campaign is.
In his latest monthly column, Jim Marshall questions the commercial viability of local TV – unless, of course, the government is willing to cough up…
“Digital pennies will remain pennies forever,” according to Claire Enders. Speaking at MediaTel Group’s Future of National Newspaper seminar on Friday, Enders told a room full of newspaper execs to “stop talking about digital”.
News International’s Dominic Carter did not reveal the Times’ paywall numbers at last week’s Future of National Newspaper seminar, despite lots of probing. He did, however, say the numbers were “encouraging”.
Guardian News & Media’s Adam Freeman commented at MediaTel Group’s Future of National Newspaper Seminar: “We used to have long conversations with agencies about newspaper target audiences, but my people don’t now at all.”
Sunday night’s controversial X Factor decision show attracted an impressive high of more than 14.5 million viewers in its final 15 minute slot between 8.45pm and 9pm.
They came to talk about 2% of the business (paywalls) but left buzzing about 98% (print) and how it should be traded.
BBC One’s New Tricks proved to the most popular Thursday night entertainment, with a high of more than 7.2 million viewers.
Advertising expenditure is expected to increase by 5.3% this year and by 2% in 2011, according to new figures from the Advertising Association, which have been researched and compiled by Warc.