ITV1’s hour-long live episode of Corrie – to mark the soap’s 50th anniversary – attracted a peak audience of more than 13.5 million viewers between 8pm and 9pm last night.
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Speaking at the Online Video Summit in London yesterday, Tremor Media’s VP Europe Dan Ruch suggested there were two main reasons why Europe lags so far behind the US in online video advertising revenues – accountability is much more deeply researched in the US; and creative treatments for online video are more developed.
Karen Canty, Future Foundation, explains why the traditional charity bucket will soon look a little old hat as the digital revolution takes hold…
BBC One won the peak ratings throughout most of last night’s prime time line-up, seeing off competition from ITV1’s UEFA Champions League coverage in the process.
eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year. Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).
Coronation Street’s week-long 50th anniversary celebration continued to woo viewers; with last night’s post-tram crash show attracting a peak audience of more than 11.2 million viewers.
Globally, online video advertising budgets will come from print and from TV, not from online display or search, according to Bill Lederer, CEO of Kantar Video.
Jim Marshall wonders whether MediaTel’s recent TV Summit makes the case for scaling up to a full TV Conference now – the sort of TV conference that used to happen in Monte Carlo and Barcelona some years ago when everything was less complicated, more profitable and more profligate…
The start of ITV1’s week long celebration of 50th anniversary of Coronation Street got off to a flyer with an average audience of 12.4 million for 8.30pm edition (peaking at 12.8 million).
GroupM’s expectations for the global advertising economy are slightly more bullish than those released by Zenith yesterday.