Ian Bramley, senior director at Ipsos MediaCT, took to the stage to discuss the challenges for mobile internet compared to pc-based “fixed web” access at MediaTel Group’s ‘Future of Mobile’ seminar in London yesterday.
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The mobile world has been immersed in apps, all 110,000 of them to be precise. But are they just a flash in the pan or are they here to stay? And if they are in it for the long haul, will they take away from users’ online mobile browser experience?
Mobile data caused a bit of a stir at MediaTel Group’s ‘Future of Mobile’ seminar in London yesterday. For some panellists and attendees, the mobile industry is “stats-starved” and even though it is starting to filter through slowly and surely now, it has been a long time coming.
“Customers are very open to receiving mobile advertising, as long as it is on their terms,” Jonathan Kelly, principal manager of Vodafone marketing services, told delegates at yesterday’s MediaTel Group seminar on the ‘Future of Mobile’.
Online radio is on the rise, with one third of the the UK’s adult population now claiming to have listened to the radio via the internet, according to RAJAR’s latest Midas 5 survey.
The start of the Christmas shopping season has seen a solid start this year, with UK visits to retail sites up 18% during the first week of November compared to a typical week during the prior two months, according to new research.
In an industry that is rapidly evolving, is mobile all about devices or operators now? This was just one of the questions discussed by a panel of industry experts at MediaTel Group’s ‘Future of Mobile’ seminar in London this morning.
Location-based mobile services could help Google increase its presence in the “largely untapped area of local advertising”, Garry McCollum, Google’s head of mobile partnerships, told delegates at today’s MediaTel Group seminar on the ‘Future of Mobile’.
A new global advertising forecast from Magna predicts worldwide growth of 6% in 2010.
Global advertising spending in measured media is expected to drop 6.6% to $445 billion in 2009 with a mild growth of 0.8% now expected in 2010 to $448 billion, according to a new 70-country forecast report from GroupM.