A three-headed presentation at yesterday’s MRG one day conference took the audience through the new forthcoming mobile media metric (MMM).
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IPC’s men’s magazine Loaded has been revamped, backed by a six figure marketing campaign.
The Media Research Group’s One Day Conference in London started and finished on a high, with some interesting insight and recession-busting talk in between.
Freeview has announced that it is now the main TV service in 10 million UK homes.
The Radio Advertising Bureau is launching a new tier of measurement for local and regional radio advertisers outside of London on its research tool, RadioGauge.
Google is to allow publishers to limit the amount of access users have to their content each day, in a move that follows attacks on the search giant by Rupert Murdoch’s News Corp.
The Competition Commission has delayed its final decision on ITV’s Contract Rights Renewal to the end of February.
comScore’s Video Metrix service has revealed that 34.6 million French internet users viewed online video in September 2009, up 36% versus the previous year.
Digital advertising revenues will not replace lost print revenues anytime soon, according to the annual world press trends update from World Association of Newspapers and News Publishers (WAN-IFRA).
YouTube has launched an offline advertising campaign in the UK to promote the professional TV content on the site.