The British Medical Association’s call for a complete ban on alcohol advertising would have a “devastating” impact on TV, newspaper and magazine advertising, according to industry forecasts.
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Orange and T-Mobile are in talks about merging their UK mobile phone networks, which would create the biggest provider in the country.
New UK research from Nielsen Online reveals that 50-64-year-old users account for 22% of the entire Twitter audience, compared with just 11% of 18-24-year-olds.
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Danny Boyle’s Slumdog Millionaire is just one of the films released this year that has helped boost cinema admissions to the highest they’ve been in over seven years.
Heightened brand engagement and growing consumer adoption of mobile internet services will cause a sharp increase in expenditure on mobile internet advertising, a new report from Juniper Research has found.
The British Medical Association has called for a total ban on alcohol advertising, including sports events and music festival sponsorship.
The digital switchover will reach its millionth home this week, with analogue channels permanently turned off in two areas of the UK.
BBC One’s Waking the Dead series secured the highest ratings during the all-important prime-time slot last night with 6.3 million peak viewers.
Media buyers will be increasing online video advertising budgets by 50% over the next 12 months, according to new research.