As the last embers of summer faded away, data from The Nielsen Company revealed that US advertising for the first six months of the year was down 15.4$ year on year.
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ITV1’s The X Factor continued to dominate the weekend ratings with a peak audience of almost 13 million viewers.
Sky is set to spend £1.5 million on a rebrand in a bid to position itself as a more customer-friendly brand.
New US research from comScore and Starcom USA reveals that the number of people who click on display ads in a month has fallen from 32% of internet users in July 2007 to only 16% in March 2009.
The London Evening Standard’s move to go free has generated support from agencies…
ITV1’s The Bill claimed the 9pm to 10pm top spot for the first time last night with a high of more than 4.5 million viewers.
Financial Times chief executive John Ridding believes newspapers should start charging for online content to ensure the future of quality journalism.
The London Evening Standard will go free from October 12 and will more than double the number of circulated copies to over 600,000 a day.
Five is understood to be considering shifting its entire channel portfolio into the pay-TV market.
Carat has forecast a 9.8% fall in global adspend for 2009, with the UK expected to be down almost 12%.