ITV is to embark on a venture to improve the measurement of ads’ effect on sales. Joining forces with Taylor Nelson Sofres (TNS), the £5 million venture will quadruple the size of its tvSpan panel, and more effectively measure the correlation between TV viewing and product purchases.In a project worth £5m over four years, Taylor… Continue reading ITV To Spend £5m On Research Into The Effects Of Ads
Shares in Reuters jumped 38p to £10.25˝p on rumours that bidders were lining up to make an offer for the information group. Thomson Financial and Bloomberg were seen as the most likely predators.Independent News and Media saw its prices soar by over 12% to an all-time high of £5.25p. Interest in the group, which owns… Continue reading Sharewatch
Invites have now gone out for MediaTel Media Question Time in association with The Economist and Carlton Television. The event will take place at the BBC Radio Theatre, W1, on the evening of Monday 28 February 2000 and follows a very successful launch last year (see Newsline).Media Question Time will be chaired by BBC Radio’s… Continue reading Top Panel Lined Up For Second Media Question Time
People’s fears about using the internet lessen as their knowledge of the new medium increases. This is the finding of research published by the Independent Television Commission (ITC) gathered from a Citizen’s Forum held last year on the subject of internet regulation (see Citizens’ Forum On Internet Regulation).At the start of the forum the chief… Continue reading Net Concerns Lessen With Knowledge, Says ITC Research
The turning of the new millennium looks set to be marked by a sharp increase in UK television advertising revenue, if early indications are anything to go by. Estimates for January so far show increases of up to 13% for the ITV network as a whole when compared to the same month last year. Preliminary… Continue reading New Year Marked By Surge In Advertising Revenue
BSkyB has expanded its online division with the appointment of two new senior executives. Meirion Alcock will join the group as head of retail commerce and Simon Green has been named as general manager for Sky Sports Online.Alcock joins the group from Flextech and will be responsible for developing a uniform strategy for e-commerce within… Continue reading BSkyB Strengthens Online Interests
Programmes December is usually a month of two halves for viewers and advertisers alike. At the start there is the customary strong line-up of programmes on ITV, then during Christmas week the channel holds back its big guns for the New Year and allows the BBC to outperform it. This is based on the premise… Continue reading TV Viewing Round Up – December 1999
Programmes December is usually a month of two halves for viewers and advertisers alike. At the start there is the customary strong line-up of programmes on ITV, then during Christmas week the channel holds back its big guns for the New Year and allows the BBC to outperform it. This is based on the premise… Continue reading TV Viewing Round Up – December 1999
The ITV Network’s commercial director, John Hardie, has tweaked his peaktime (7:00-10:30pm) audience share targets for 2000 to take into account the rapid growth in multichannel television viewing. In a presentation to advertisers the Network said its new target is to achieve a 1% increase in real terms in ITV’s average peaktime audience share.Originally Hardie… Continue reading ITV Adjusts Peaktime Target For 2000
Interactive television services platform, Open, has signed a deal with the Asda supermarket chain to sell the store’s goods from this summer. Asda joins a number of other retailers on the service, which launched last October (see Interactive TV Launches In The UK), including Woolworth’s, WHSmith, Domino’s Pizza, Carphone Warehouse, Dixons and Manchester United.Initially Asda… Continue reading Open Signs Asda To Interactive Service
