The Commons Select Committee for culture, media and sport yesterday called for the return to the ITV evening schedule of News At Ten. This increases the pressure on the Independent Television Commission (ITC) to oppose the new schedule when it produces its report on the changes in May. The Select Committee is led by Gerald… Continue reading MPs Push For Return Of News At Ten
The Audit Bureau of Circulations (ABC), the body responsible for auditing sales of the UK’s magazines and newspapers, is to lose its chief executive next month. Simon Devitt, who has held the post since September 1998, is leaving the organisation to head up a new as-yet-unnamed business-to-business venture.There is currently no direct replacement for Devitt… Continue reading Devitt Resigns ABC Chief Executive Role
Mars-owned brand Tunes has signed a £1 million sponsorship deal with the EMAP Performance radio network. Targeting the youth market, the brand will use the strapline “Go Menthol in Ibiza” on dance music station Kiss 100 FM.A new Saturday night dance show has been created to promote the brand, to broadcast weekly across the network… Continue reading Tunes Signs Sponsorship Deal With Kiss 100
Total terrestrial revenue for February 2000 (including GMTV) came in at £221 million, according to agency estimates. Of this, revenue for the ITV Network rose 7.7% compared to February 1999; Channel 4’s revenue increased by 7.5%, and Channel 5 saw its ad revenue grow annually 16%. GMTV saw a 7.2% increase in its revenue. Total… Continue reading TV Revenue Round-Up – February 2000
Shares in BSkyB fell 113p to £17.96 as the broadcaster’s proposed acquisition for a 24% stake in German group KirschPayTV was given the all clear by the European Commission.Johnston Press saw its shares rise after it reported strong financial results yesterday (see Revenues And Profits Strong At Johnston Press). Prices rose 5p to 305˝p.Dialog dropped… Continue reading Sharewatch
The UK is to receive its first interactive pools betting service next month when Two Way TV and Ladbrokes team up to launch Matchball. The service will be marketed under the Vernons Pools brand and launches on 8 April.Interactive TV services company, Two Way TV, will initially offer Matchball to digital cable television viewers, firstly… Continue reading UK To Get First Interactive Betting Service
Carlton Communications has signed a deal with WHSmith to link the two companies’ internet businesses, ‘maximising the potential of their entertainment and e-commerce portals’. They will cross-promote their sites, www.whsmith.co.uk and www.carlton.com, with the newsagent advertising the TV company’s pages in its stores.The deal will see Carlton selling advertising space across both companies’ sites and… Continue reading Carlton Signs Net Deal With WHSmith
BSkyB is to launch a customer loyalty scheme to expand its subscriber base. SkyDigital customers will be offered tickets to entertainment and sporting events as well as discounts on magazines, books and hotel accommodation. The group’s listings mag, Sky, is to be relaunched as a customer loyalty title. Carlton Interactive, the internet arm of Carlton,… Continue reading Newsline Brief
Programmes The BBC would call it brand extension, others would say it’s scraping the barrel for all it’s worth. Whatever you want to call it When Changing Rooms Met Ground Force certainly proved popular with the viewing public, with an audience of 10.56 million tuning in to the one-off programme.The fifteenth anniversary celebrations of Eastenders,… Continue reading TV Viewing Round Up – February 2000
It is understood that Peter Littlewood, a senior marketer for confectionary giant Mars, is currently the most likely candidate to take over as chief executive of the ITV Network. According to a report in this week’s Marketing, Littlewood last week came over to the UK from his current post in the States to meet with… Continue reading Mars Marketer Tipped For ITV Top Role
