Channel 5 is planning to launch a £5 million rebranding campaign this autumn designed to move the channel away from its “modern and mainstream” launch position to a more “irreverent” feel. The creative for the multimedia campaign is being handled by the Walsh Trott Chick Smith agency and will include new screen idents on C5.It… Continue reading Channel 5 To Roll Out £5m Revamp
Global advertising and communications group, Cordiant Communications, has acquired a majority equity position in Bates Clarion through its Indian subsidiary Bates Investment India. WPP Group has acquired UK strategic marketing and financial services company, P-Four Consultancy. P-Four will continue to be run by its founding directors. Paragon Publishing is producing a one-off magazine called Guide… Continue reading Newsline Brief
EMAP has confirmed that it is to launch its best-selling FHM magazine in the US in February next year. EMAP has been planning to launch the lads’ magazine in the States ever since the company acquired US publisher Petersen in December last year (see EMAP Makes £720m US Move).The US launch issue will have an… Continue reading EMAP To Launch FHM In The US
Revenue Total terrestrial television revenue for June 1999 (including GMTV) stood at £204.7 million, according to agency estimates. Of this, ITV took £140.6 million, a rise of 7.3% year on year; Channel 4 drew in £45.8 million, up 12.0% on June 1998 and Channel 5 took £13.6 million, a rise of 34.0%.Revenue for GMTV continued… Continue reading TV Round-Up – June 1999
The Mirror Group strengthened yesterday following a national newspaper report that Trinity may table a 300p per share takeover bid (see Possibilities For Mirror Group). Mirror closed up 7p at 256˝p and Trinity finished up 2˝p at 580p. A report from Competition Commission into bids from Trinity and Regional Independent Media for Mirror is expected… Continue reading Sharewatch
David Montgomery, the former chief executive of Mirror Group, last night confirmed that he is in discussions with financial backers over a possible takeover bid for the company. The announcement to the Stock Exchange, required by the Takeover Panel, ends weeks of speculation that Montgomery might be considering a ‘comeback’ bid.Montgomery’s short statement said that… Continue reading Montgomery Considers Mirror Bid
Magazine and internet publishing group, Future Network, has acquired German publisher Weka Consumer Medien for £8 million. The purchase is complementary to Future’s operations as both groups publish PC and video games magazines.The acquisition of Weka Consumer Medien continues Future’s international expansion. In May this year the group bought US magazine and internet publisher Imagine… Continue reading Future Acquires German Publishing Group For £8m
Carlton Online is to launch an above-the-line advertising campaign to promote its network of consumer websites. Beginning on 20 July, the simplyfood.co.uk, popcorn.co.uk and jamba.co.uk sites will be the first consumer destination websites to be promoted by an above-the-line campaign.The TV ads will initially promote the jamba.co.uk games and competitions website; further TV advertising, along… Continue reading Carlton Online Launches First Above-The-Line Campaign For Destination Sites
As was widely anticipated, Star Wars Episode One: The Phantom Menace last weekend smashed all previous opening weekend box office records. By Sunday 18 July the film had taken £9.51 million in the UK.Episode One opened on Thursday 15 July (although some London screens opened at midnight on Wednesday) rather than the usual Friday opening… Continue reading Star Wars Episode 1 Smashes Box Office Records
David Ogilvy, founder of advertising agency Ogilvy & Mather, has died at his home in France, aged 88. Ogilvy founded the O&M agency as Hewitt, Ogilvy, Benson & Mather in New York in 1948.
