Recent research carried out for The Jones Britton Breckon Company (JBBC),the recently set up media agency (see Senior Buyers Form Start-Up Agency), looking at advertisers’ views of media agencies has been published.The research was carried out by De Saulle Associates, with around 300 marketing/media/communication directors asked for their opinions. One of the key findings was… Continue reading New Research Into Advertisers View Of Media Agencies
Interest in Telewest’s cooled by the end of the week, with Friday’s closing price at 235źp. Telewest announced last week that it was developing a high-speed internet project in conjunction with Microsoft (see Telewest And Microsoft Confirm High-Speed Internet Service).Market expectations that the company will be recording a pre-tax loss on Wednesday, has seen BSkyB’s… Continue reading Sharewatch
Monday Saatchi & Saatchi releases interim financial results today.Tuesday Cordiant release interim results today .Wednesday BSkyB releases full year financial results, with the company expected to be in the red due to the huge investment in digital television.Friday Consumer magazine circulation figures for January-July 1999 are released by the Audit Bureau of Circulations (ABC). The… Continue reading The Week Ahead
A total of 16 new stations reported in June 1999 RAJAR figures. Of these new stations Trax FM recorded the highest Share of Listening (16.9%) and Weekly Reach (33%). Peak 107 FM had the highest Weekly Reach (‘000s) with 81,000 listeners.Subscribers can access the Radio database by selecting “Radio” from the drop-down box at the… Continue reading New Stations Reporting in June 1999 RAJAR
According to press reports, the proposed £24 digital licence outlined last week, may be ruled illegal by the European Commission. The BBC’s digital rivals are said to have taken advice about the legality of the increase, which would come into effect from next April.The final report of Gavyn Davies’ Funding Review Panel (see Digital Licence… Continue reading Broadcasters May Go To EC To Block Digital Licence
“The ’90s are the age of the older woman.”So said the press last year, prompting IPC Magazines set up the PrimeTime research to investigate this phenomenon. At the MRG Evening Meeting on 3 August 1999 Christina Hartley, head of ad marketing at IPC, Caroline Melville, senior ad marketing executive for IPC Connect and IPC TX… Continue reading MRG Evening Meeting – The ’90s Are The Age Of The Older Woman
Half-year results released by United News & Media this morning, show pre-tax profits falling slightly. For the six months to 30 June 1999 profits fell to £149.5 million, down from £152.9 million for this period last year. The outlook for the full year trading remains satisfactory despite this, says UNM.Advertising revenues across the group’s broadcast… Continue reading United News & Media Profits Hold Steady
Chrysalis Radio’s Heart 106.2FM came out well in the June 1999 RAJAR figures, released yesterday afternoon. The London pop station showed an increase of just under four million listeners a week (30.5%) when compared to the previous RAJAR period to March 1999. Heart’s share of listening in London was also up, by 1.0% points to… Continue reading Heart 106.2FM Beats Strong In Latest Radio Figures
The final report of Gavyn Davies’ Funding Review Panel (see Digital Licence Fee Could Be £24) was broadly welcomed yesterday by BBC director-general, John Birt, and chairman Sir Christopher Bland. Birt said he was “grateful for the Panel’s strong advocacy of the powerful role the BBC can play in the digital era ahead”. He concurred… Continue reading BBC Approves Of Digital Licence Charge
ITV chief executive, Richard Eyre has responded to the recommendations unveiled yesterday by the BBC Funding Review Panel (see Digital Licence Fee Could Be £24). He has initially welcomed the proposals for greater transparency in the Corporation’s spending and the introduction of performance criteria to underwrite the BBC’s special public purposes. He has, however, called… Continue reading ITV Chief Calls For Debate On BBC Funding
