According to this morning’s Financial Times, BSkyB is close to achieving one million subscribers to its Sky Digital service, with about 800,000 signed up so far. Although Sky is not releasing any figures, the report suggests that the million mark could be reached within six weeks. Former GQ editor James Brown is understood to have… Continue reading Newsline Brief
Total terrestrial television revenue for May 1999 (including GMTV) stood at £219.65 million, according to agency estimates. Year on year, ITV dropped by 15.1%; Channel 4’s revenue also dropped back, by 8.5%, and nd Channel 5 showed an increase in revenue of 14%. GMTV’s revenue fell back by 19.2% year on year.In terms of the… Continue reading TV Revenue – May 1999
BLA, contract publisher for companies including Ford and NatWest, has repositioned itself as a ‘new generation of customer publishing agency’ under the name Citrus. Under the strapline ‘thinking with a twist’, Citrus is to apply the techniques of relationship marketing and customer relationship management theory to customer magazines.Commenting on the creation of Citrus, managing director,… Continue reading Contract Publisher BLA Rebrands As Citrus
The Government has today confirmed a date on which all tobacco advertising is to be banned in the UK (see Newsline). The new laws, published today as the draft Tobacco (Prohibition of Advertising and Promotion) Regulations 1999 will ban all forms of direct and indirect advertising on billboards, in newspapers and magazines from 10 December… Continue reading Government Sets A Date For Cessation Of Tobacco Advertising
Johnston Press, which yesterday received approval from the Competition Commission for its takeover of Portsmouth & Sunderland Newspapers (PSN) (see Newsline), remained stable during the day’s trading yesterday at 285˝p. PSN on the other hand rose 50p to 2162˝p.Emap continued to fall, dropping 15p to 1215p (see Sharewatch).The closing prices of media company shares yesterday… Continue reading Sharewatch
The National Magazine Company has appointed Siobhan Kenny, media aide to Tony Blair, as its new director of communications. Kenny fills the role left by Bridget Rowe who left NatMags to pursue a new venture, the details of which have not yet been announced.At Downing Street, Kenny was involved in setting up the Strategic Communications… Continue reading NatMags Appoints Downing Street Media Aide As Communications Head
Cable TV company, NTL, and online sales specialists, Real Media, have created a joint venture to provide the UK’s first dedicated interactive television advertising service. The as-yet unnamed company will offer advertisers a ‘one stop’ service for developing interactive ads on digital television, including placement, delivery, reporting and post-campaign analysis.Initially the service will only be… Continue reading NTL And Real Media Create Interactive TV Advertising Service
Virgin Net is planning a £1.5 million online marketing campaign for this summer, designed to promote specifically its entertainment and leisure services. The campaign, launching in August, will focus on Virgin Net’s cinema, music, travel and sports information.Virgin Net’s publishing director, Alex Dale, says: “The prime objective of the campaign is to establish our entertainment… Continue reading Virgin Net Launches £1.5m Online Marketing Campaign
The Digital Broadcasting Company is to launch its pay per view (PPV) film service on Sky Digital as Udirect films, early this July (see DBC Prepares For Summer Launch Of Film Service). Udirect is the first consumer branding given to the service and will be promoted with a £3-4 million media campaign created by Branded… Continue reading DBC Launches Udirect PPV Film Service With £4m Campaign
Emap Radio is ploughing £2 million into a new internet project which it hopes will form an online gateway to cities in the north of England by means of a consumer website.Iain Clasper, managing director of the project, told Newsline this afternoon that Emap Radio hopes to recruit a series of editors who will be… Continue reading Emap Radio To Launch Online Gateway To The North
