Virgin Net is planning a £1.5 million online marketing campaign for this summer, designed to promote specifically its entertainment and leisure services. The campaign, launching in August, will focus on Virgin Net’s cinema, music, travel and sports information.Virgin Net’s publishing director, Alex Dale, says: “The prime objective of the campaign is to establish our entertainment… Continue reading Virgin Net Launches £1.5m Online Marketing Campaign
BLA, contract publisher for companies including Ford and NatWest, has repositioned itself as a ‘new generation of customer publishing agency’ under the name Citrus. Under the strapline ‘thinking with a twist’, Citrus is to apply the techniques of relationship marketing and customer relationship management theory to customer magazines.Commenting on the creation of Citrus, managing director,… Continue reading Contract Publisher BLA Rebrands As Citrus
The Government has today confirmed a date on which all tobacco advertising is to be banned in the UK (see Newsline). The new laws, published today as the draft Tobacco (Prohibition of Advertising and Promotion) Regulations 1999 will ban all forms of direct and indirect advertising on billboards, in newspapers and magazines from 10 December… Continue reading Government Sets A Date For Cessation Of Tobacco Advertising
Johnston Press, which yesterday received approval from the Competition Commission for its takeover of Portsmouth & Sunderland Newspapers (PSN) (see Newsline), remained stable during the day’s trading yesterday at 285˝p. PSN on the other hand rose 50p to 2162˝p.Emap continued to fall, dropping 15p to 1215p (see Sharewatch).The closing prices of media company shares yesterday… Continue reading Sharewatch
BSkyB dropped 5p by the close of trading yesterday to 594p. It emerged in the late afternoon that Rupert Murdoch was to take up the role of chairman of the satellite broadcasting group with immediate effect (see Newsline).Cable & Wireless, whose acquisition of Japanese telecommunications group International Digital Communications (IDC) is concluded today, dropped 23˝p… Continue reading Sharewatch
New Eden, the garden design magazine launched by IPC Country & Leisure in March (see Newsline), has shown initial sales exceeding the projected figure of 30,000. The second issue of the magazine goes on sale on 17 June, and will have a cover-mounted postcard set. The latest ABC//electronic audit for newscientist.com showed that the site… Continue reading Newsline Brief
The Digital Broadcasting Company is to launch its pay per view (PPV) film service on Sky Digital as Udirect films, early this July (see DBC Prepares For Summer Launch Of Film Service). Udirect is the first consumer branding given to the service and will be promoted with a £3-4 million media campaign created by Branded… Continue reading DBC Launches Udirect PPV Film Service With £4m Campaign
Emap Radio is ploughing £2 million into a new internet project which it hopes will form an online gateway to cities in the north of England by means of a consumer website.Iain Clasper, managing director of the project, told Newsline this afternoon that Emap Radio hopes to recruit a series of editors who will be… Continue reading Emap Radio To Launch Online Gateway To The North
The Competition Commission (CC) today cleared Johnston Press’ takeover of Portsmouth & Sunderland Newspapers (PSN). Johnston’s £266 million offer was agreed by the PSN board in May (see Johnston’s P&S Acquisition Boosts Coverage). This offer topped bids from both Newscom and Newsquest, which were also cleared by the CC today.The competition and consumer affairs minister,… Continue reading Johnston Wins Takeover Approval For Portsmouth & Sunderland Newspapers
Channel 5 is claiming a record weekly share of viewing, at an average 6.5%, for the week Monday 7 June to Sunday 13 June. The channel’s previous highest weekly audience share was 5.8% in April this year.England’s 1-1 Euro 2000 draw against Bulgaria, on Wednesday, contributed to the strong performance. The match had an audience… Continue reading England’s Euro 2000 Match Gives Channel 5 Record Share
