Interactive digital television services company, Open, has handed its strategic media planning and buying business, worth £15 million, to MindShare. MindShare has taken the account without a formal pitch, although Open did hold talks with a few other agencies before settling with MindShare.MindShare’s sister agency, Ogilvy & Mather, already handles the creative work for British… Continue reading MindShare Takes £15m Open Account
This was the week when most of the news programmes went to town on the murder of television presenter Jill Dando. The shocking death prompted a mass interest in news, with people desperate for further information. ITV was correct in its assumption that most people like their news delivered to them in the early evening,… Continue reading TV Viewing Summary W/E 02/05/99
The latest round of national newspaper circulation figures, released by the Audit Bureau of Circulations (ABC) today, shows that most papers are continuing to drop sales year on year.The Independent, which has been struggling for some time with falling sales, appears to be stopping the rot. In the six months to April 1999, the Indy… Continue reading National Newspaper ABC Summary – April 1999
The latest round of national newspaper circulation figures, released by the Audit Bureau of Circulations (ABC) today, shows that most papers are continuing to drop sales year on year.The Independent, which has been struggling for some time with falling sales, appears to be stopping the rot. In the six months to April 1999, the Indy… Continue reading National Newspaper ABC Summary – April 1999
Cable & Wireless pulled back 29p after a dip in value following the company’s profit warning announced on Wednesday (see Sharewatch). C&W closed at 834p. Its UK subsidiary, Cable & Wireless Communications (CWC), is being lifted over rumours that Microsoft is interested in taking a stake in the company (see Cable & Wireless Profits Warning… Continue reading Sharewatch
A discussion of whether the ‘global kid’ exists was the subject of the first speaker at the MRG meeting at Leo Burnett on 11 May. Denise Gardiner, head of research at the advertising agency, gave attendees a sneak preview of the speech she plans to give at this year’s Kid Power Conference in Barcelona, and… Continue reading MRG Meeting – Understanding And Researching Kids
Express Newspapers’ managing director Nicholas Rudd-Jones is to transfer to Express’s parent company United News & Media to head up its online business development. He will initially be working on LineOne.co.uk, which is part owned by United News & Media (see Newsline).Andy Jonesco is to move up to take the place of Rudd-Jones. Jonesco is… Continue reading Express Newspapers MD Transfers To United News & Media
The Commission for Racial Equality has caused controversy once again with one of its advertising campaigns, according to the Advertising Standards Authority (ASA). The latest poster from the CRE pictured the face of a black man next to the headline: “Scared? You should be. He’s a dentist.”Complainants were concerned that the poster was offensive as… Continue reading ASA Warns Commission For Racial Equality Over Ads
Cable & Wireless Communications share price soared up by 24p yesterday to 652p following reports that Microsoft were interested in buying a 30% stake in the cable company (see Sharewatch).Its parent company Cable & Wireless, on the other hand, saw a 40˝p drop to 805p yesterday after the group released a profit warning, saying that… Continue reading Sharewatch
In the twelve months to March 1999 commercial radio increased its total revenue by 18.8% to £434 million year on year. This compares to an 8.8% growth for the total display advertising market, and a 10.0% growth for television, according to Advertising Association figures.Figures for the first quarter of this year, released by the Radio… Continue reading Commercial Radio Revenue Growth Continues To Outperform Market
