In the twelve months to March 1999 commercial radio increased its total revenue by 18.8% to £434 million year on year. This compares to an 8.8% growth for the total display advertising market, and a 10.0% growth for television, according to Advertising Association figures.Figures for the first quarter of this year, released by the Radio… Continue reading Commercial Radio Revenue Growth Continues To Outperform Market
Global network and telecommunications group, Cable & Wireless, has this morning said that difficult economic conditions in Hong Kong are expected to reduce underlying earnings significantly in the current year. The profit warning comes as C&W report a pre-tax profit fall of 17% to £1.8 billion for the year ended 31 March 1999. Profits have… Continue reading Cable & Wireless Profits Warning Comes As Microsoft Eyes CWC Stake
ITV took a 31.9% share of total viewing for the twelve months ended March 1999, according to figures just released by the Independent Television Commission (ITC). This compares to a 29.0% share for BBC1. Channel 4 attained a share of 9.9% and Channel 5 took 4.6% of viewing. BBC2 performed more strongly than C4, with… Continue reading ITV Wins Majority Viewing Share For Year Ended March
The Independent Television Commission (ITC) has appointed Stephen Locke as its new director of advertising and sponsorship. He joins from Andersen Consulting and replaces Frank Willis who left the watchdog last November due to ill health (see ITC’s Director Of Advertising Retires). UK cable company, NTL, has made its first venture in continental Europe through… Continue reading Newsline Brief
Advertisements from three of the digital television broadcasters – BSkyB, ONdigital and Cable & Wireless Communications – came under fire from the Advertising Standards Authority in its latest report for March 1999.An advert placed on the internet by BSkyB for its digital satellite television service was criticised for including the channels Sky News and QVC… Continue reading Digital TV Ads Provoke Complaints
Switch Digital, the digital radio consortium comprising Talk Radio, Virgin Radio and Clear Channel, has announced the details of its broadcasting plans for the the London digital radio multiplex (see Newsline).The digital service will broadcast across 12 channels, and will include Chart Hits, non-stop top 40 chart hits; Soft Adult Contemporary, a “Love” themed station… Continue reading Digital Radio Consortia Announce London Licence Details
Reports this morning indicate that Microsoft is interested in buying a stake in Cable & Wireless’ UK subsidiary, Cable & Wireless Communications (CWC). CWC saw a 6p rise in its shares to 628p yesterday. Bill Gates’ software giant is reported to be seeking a 30% stake in CWC in the hope of securing a grip… Continue reading Sharewatch
Media specialist agency Motive Communications has formed a new research project called Motive8. The aim of the project is to maximise the fit between advertising, consumers and media brands. Motive8 can be tailored according to individual brands, and looks at how media saliency can directly influence consumer behaviour.The research involves the use of a carefully… Continue reading Motive8 Examines Consumer Relationship With Media Brands
A profile study of the affluent and aspirational of Britain is being undertaken by a consortium of companies comprising Channel 4, Classic FM, Condé Nast Publications, Times Newspapers and Mediapolis. The survey, called VIPer (Very Important People – Exclusive Research), is to explore the attitudes of the country’s ABs, a group which has increased in… Continue reading VIPer Research Targets ABs
The Independent Television Commission (ITC) has published the results of research on public viewing habits. Television: The Public’s View 1998 examines public attitudes to subjects such as advertising, digital and multichannel TV and programme standards.The ITC has also published Definitions Of Violence: A Search For Understanding, research carried out in conjunction with the BBC, the… Continue reading ‘Violence On Screen Can Be Entertaining’ Says British Public
