During 1998, total advertising expenditure in the UK reached £14.3 billion, an all time record according to the Advertising Association (AA). This represents a growth of 7.7% year on year at current prices, or 4.1% in real terms.Television accounted for 28.2% of this spend, national newspapers 12.5%, regional press 16.7% and consumer magazines 5.0%. Total… Continue reading UK Adspend Hits £14.3bn Record
The latest national newspaper circulation figures, released by the Audit Bureau of Circulations (ABC) at the end of last week, show that most papers’ sales are falling. A monthly comparison of the six months to April 1999 shows that none of the papers has turned in any significant sales growth.Quality Market Both the Daily Telegraph… Continue reading National Newspaper ABC Round-Up – April 1999
Carlton and Granada, 50:50 owners of digital terrestrial broadcaster ONdigital, are both still falling back following BSkyB’s announcement that it is to give away free set-top boxes with its digital satellite service (see ONdigital May Develop New DTV Offer To Compete With BSkyB). Carlton closed down 7p at 511p on Friday; Granada finished down 28p… Continue reading Sharewatch
Tuesday The first day of the PPA Magazines And Business-To-Business ’99 conference takes place at the Queen Elizabeth II Conference Centre, Westminster. The conference features speakers, seminars and exhibitions for the publishing industry.An MRG Evening Meeting is being held at Leo Burnett at 6pm. The subject, Making Sure That We Do It Right, addresses the… Continue reading The Week Ahead
Cable TV and telephony company, Telewest Communications, has reported an increase in the number of its television customers and a reduction in churn – the number of customer leaving the service.During the first quarter of 1999, television penetration was up 2.5% points to 24.4% year on year, whilst churn fell back 7.5% points to 27.1%.… Continue reading Telewest Increases Customer Base As Losses Deepen
BSkyB has just confirmed that Tony Ball is to be its new chief executive officer (see BSkyB Gets New Chief Executive). He is to take over the top position at the pay-TV satellite broadcaster on 1 June 1999, when current chief, Mark Booth, leaves to set up e-partners.Ball has worked at BSkyB before as both… Continue reading BSkyB Confirms Ball As New CEO
It is understood that satellite broadcaster, BSkyB, has chosen Tony Ball as its new chief executive. Ball, who is currently president and chief operating officer of Fox-Liberty Networks will replace Mark Booth who is leaving to start an internet stocks company called e-partners (see Mark Booth Leaves BSkyB For New Media Company).A formal announcement by… Continue reading BSkyB Gets New Chief Executive
Interactive digital television services company, Open, has handed its strategic media planning and buying business, worth £15 million, to MindShare. MindShare has taken the account without a formal pitch, although Open did hold talks with a few other agencies before settling with MindShare.MindShare’s sister agency, Ogilvy & Mather, already handles the creative work for British… Continue reading MindShare Takes £15m Open Account
This was the week when most of the news programmes went to town on the murder of television presenter Jill Dando. The shocking death prompted a mass interest in news, with people desperate for further information. ITV was correct in its assumption that most people like their news delivered to them in the early evening,… Continue reading TV Viewing Summary W/E 02/05/99
The latest round of national newspaper circulation figures, released by the Audit Bureau of Circulations (ABC) today, shows that most papers are continuing to drop sales year on year.The Independent, which has been struggling for some time with falling sales, appears to be stopping the rot. In the six months to April 1999, the Indy… Continue reading National Newspaper ABC Summary – April 1999
