Chris Evans’ Ginger Media has approached Express Newspapers with a bid for its tabloid title, The Daily Star. Evans is understood to have offered Lord Hollick, chief executive of United News & Media (UNM), a straight swap of a 16% share in the Ginger Media Group for The Daily Star. UNM is the parent company… Continue reading Ginger Media Submits An Offer For The Daily Star
The ITC’s latest report states that complaints were upheld against seven adverts broadcast in January 1999Thirty viewers reported that they were unable to take advantage of Leo Burnett’s “Buy one get one free” Big Mac promotion, because restaurants had run out of stock. The complaints were rejected, as the ITC ruled that McDonald’s could not… Continue reading ITC Fields Advert Complaints
United News & Media, which owns the Express newspapers and three ITV franchises: Meridian, Anglia and HTV, has announced headline revenues today in its preliminary results for 1998, of £2,006 million, an increase of 9.7 from last year. Headline pre-tax profits increased by 1.1% to £290.2 million, and headline earnings per share were up 1.2%… Continue reading United News & Media Reports Slight Growth
The Independent Television Commission (ITC) has concluded that Scottish 2 Television’s proposal to provide a digital terrestrial programme service for the Scottish and Grampian regions would not be against the public interest. The ITC invited public views at the beginning of the year on the proposed launch from Scottish 2 Television, which is a subsidiary… Continue reading ITC Concludes Public Consultation On Scottish Digital Programme Service
IPC Magazines is planning to plough another £7 million into its women’s weeklies sector by extending its Specials programme. The publisher launched Chat, Crime and Passion in February, and the group is planning around 25 Specials for the coming year.In the pipe-line is Chat Fit & Fab, which will be on sale on 11 March… Continue reading IPC Plans Specials For 1999
Zone publishing are launching a new official quarterly title, United Stars. The title will have an initial print run of 60,000, and a cover price of £2.50.The publisher has also relaunched its title Glory, Glory Manchester United, which is aimed at the 7-13 year old market. The relaunch issue is available as of now, and… Continue reading Zone Kicks Off Football Titles
The annual back slapping award ceremony season kicked off with ITV’s screening of the Brit Awards 1999. In years gone by the ceremony has had added publicity, plus healthy viewing figures, thanks to the antics of Jarvis Cocker and one hit wonders Chumbawumba.This year the best the event could throw up was the half hearted… Continue reading TV Viewing Summary W/E 21/02/99
Risk strategy in advertising pays off in tough economic times, according to new research. Businesses which maintain or increase advertising spend during recession grow faster once recovery starts, according to research carried out by PIMS(Profit Impact of Market Strategy).Talking at a conference, Marilyn Baxter, chairman of the IPA Value of Advertising Committee, said that not… Continue reading ‘Risk Strategy In Advertising Pays Off’ Says IPA
Channel 4’s much heralded interview with former White House intern Monica Lewinsky did not go down too well with the viewing public. Although viewing increased for the duration of the programme, according to unofficial overnight figures the peak audience was only around 3.17 million. The average audience for the hour long programme fell between 2.4… Continue reading Monica Proves To Be An Anti-Climax For Channel 4
