Performance was generally poor in February this year as far as readership levels were concerned, according to the latest NRS figures. The Daily Mail, Financial Times and the Mirror were the only national titles to show improvements in readership during the second month of 1999. The Daily Mail and the FT showed readership increases of… Continue reading National Newspaper NRS – February 1999
A poster ad for Irn-Bru, which featured a Jersey cow next to the line, “When I’m a burger, I want to be washed down with Irn-Bru,” was the most complained about ad in 1998, according to the Advertising Standards Authority’s (ASA) annual report. The Authority received 589 complaints about the ad for A G Barr’s… Continue reading Irn Bru’s ‘Cow’ Ad Offends Consumers
Performance was generally poor in February this year as far as readership levels were concerned, according to the latest NRS figures. The Daily Mail, Financial Times and the Mirror were the only national titles to show improvements in readership during the second month of 1999. The Daily Mail and the FT showed readership increases of… Continue reading National Newspaper NRS – February 1999
The Institute of Practitioners in Advertising (IPA) gave its submission today to the Department of Culture, Media and Sport for the BBC Funding Review Panel. The Group’s submission comes after similar ones from ITV and the CRCA (see Newsline) and ISBA (see Newsline).The IPA feels that before the idea of supplementary funding for the BBC… Continue reading ‘No Case For Supplementary BBC Funding’ Says The IPA
Adscene’s share price fell by 3˝p by the close of trading yesterday to 195˝p. The group received a takeover approach earlier this week (see Newsline).Pearson gained 51p rising to 1411p. The media group’s 1998 annual report, released this morning, shows that chief executive Marjorie Scardino’s pay package exceed one million pounds: Scardino saw a 39%… Continue reading Sharewatch
A number of US companies yesterday issued a warning about a new and potentially dangerous computer virus which is currently being distributed through the internet. The virus is embedded in an executable file which can be attached to an email message and sent to hundreds of users in one go.These emails contain a file called… Continue reading New Net Virus Threatens Office Workers
The deadline for entries to the 1999 Online Journalism Awards is fast-approaching. The awards for internet-based journalism will be presented at this year’s NetMedia Conference which takes place 1/2 July 1999 at City University, Northampton Square, London EC1.Entries for the Journalism Awards should be submitted before 7 April. More information on award categories and entry… Continue reading NetMedia ’99 Online Journalism Awards
Following reports of a large number of complaints to the Independent Television Commission last month, regarding the advert for EMAP’s new weekly Heat magazine (see Newsline), the watchdog has asked the EMAP to withdraw the adverts.According to its monthly report, the ITC received complaints from 318 viewers about the ad, which showed different people in… Continue reading ITC Bans Hot Emap TV Advert
The BBC might need to begin carrying advertising in order to raise its revenue, according to a submission from the Incorporated Society of British Advertisers (ISBA) to the BBC Funding Review Panel today. It follows submissions from both ITV and the CRCA (see Newsline).ISBA believes that in order to maintain the quality and diversity of… Continue reading ISBA Suggests BBC Uses Spot Advertising To Increase Revenue
The Independent Radio Group, owner of six radio licences in Scotland and the north-west, yesterday posted its annual financial results for 1998. The group, which launched Wire FM at the beginning of last year, reported a reduction in pre-tax losses from £2.8 million to £2.5 million.Group sales increased by 10% to £3.9 million, with an… Continue reading Independent Radio Reduces Losses
