IPC Magazines has unveiled the marketing and promotions plans for its forthcoming men’s lifestyle title, Later (see Newsline).Pre-launch plans include an extensive sampling campaign which will run for the ten days before the magazine’s launch on 28 April. Half a million copies will be distributed to retailers such as HMV, WHSmith, Tesco, Virgin and Virgin… Continue reading IPC Outlines Marketing Plans For Later
Reacting to the news that Stephen Byers, secretary of state for trade and industry, has blocked its takeover of Manchester United (see BSkyB’s Man Utd Takeover Is Blocked), BSkyB this afternoon says it “remains convinced it did not raise any competition or wider public interest concerns.” Sky reiterated its mantra that the deal would have… Continue reading BSkyB ‘Remains Convinced’ Man Utd Deal Should Not Have Blocked
A third of adults and 53% of 15-34 year olds believe that ITV is improving its schedule since dropping the News At Ten, according to the latest report by CIA Sensor (see Newsline).Six out of ten people were pleased that they can now watch films and programmes on ITV without being interrupted by the News… Continue reading ‘New ITV Schedule Gets The Thumbs Up’ Says CIA Survey
Channel 5 is to launch a new youth zone on 24 April. A key programme of the schedule will be a new drama series, bought from New Zealand production company, Cloud 9, called the The Tribe.The youth programmes will be hosted by Kate McIntyre and a host of hyperactive cartoon characters. For the first time… Continue reading Channel 5 Rolls Out New Youth Zone
Centaur Communications, publisher of Marketing Week, has made its largest acquisition to date: the £10 million purchase of a number of products from Miller Freeman UK. Centaur has acquired six magazines, one newsletter, four exhibitions and a number of associated products and websites from Miller Freeman’s industrial and manufacturing group. BSkyB is reported to be… Continue reading Newsline Brief
Trade and industry secretary, Stephen Byers, has blocked BSkyB’s takeover bid for Manchester United Football Club. BSkyB offered £623 million for the club and it was expected that the deal would be allowed to go ahead, with certain conditions in place.Over the last few weeks, since the Monopolies and Mergers Commission (MMC) handed its report… Continue reading BSkyB’s Man Utd Takeover Is Blocked
ONdigital announced at a press conference this morning that 110,000 households have subscribed to its digital terrestrial service since the launch in November last year (see Newsline). Stephen Grabiner, chief executive of ONdigital, commented: “We have built the world’s first digital terrestrial pay television business from scratch. Our early subscriber base is strong and we… Continue reading ONdigital And Bush Offer Digital TV Sets For £500
Mollin Publishing this week launches Shape, a new health and fitness title for women which is based on the US magazine Health & Shape. In November last year, Mollin acquired the rights to produce UK versions of two Weider Publications titles: Health & Shape and Men’s Health (see US Titles Due For UK Launch).Shape, which… Continue reading Mollin’s Shape Launch Backed By Poster Campaign
The Guardian has announced an advertising campaign to accompany its spring changes (see Newsline).Changes have been made to the weekly listings title The Guide, including an expanded preview section and increased regional listings. The Editor, which is the weekly round-up of news, is now being distributed on Friday and the Guardian‘s property and design magazine… Continue reading Guardian Launches Ad Campaign For Spring Changes
Mike Soutar, creative director at EMAP On Air and former MD at Kiss FM, has been lured away from EMAP by Dennis Publishing to become editor-in-chief of the US version of its Maxim magazine.In the US, only Rodale Press’ Men’s Health has a higher circulation than Maxim in the men’s lifestyle market. Soutar is charged… Continue reading Soutar Leaves EMAP To Edit US Maxim
