More Industry News articles
The National Readership Survey (NRS) has released data covering the period January – June 1998 – the first period to be covered by the NRS’ new methodology.Because of the new sampling and questioning techniques involved for this period, NRS is advising strong caution when comparing the readership data with earlier NRS periods when the survey… Continue reading National Newspaper NRS – June 1998
Following the appointment of a new editor, Roger Alton (see Newsline), Paul Webster has moved up from assistant foreign editor to deputy editor on The Observer.Roger Alton commented: “Not only is Paul one of the best news people around, with wide experience of both domestic and foreign, he is also hugely liked. I enjoyed working… Continue reading Deputy Editor to Follow Alton On The Observer
ABC//electronic released figures this week which names BBC Online as the most visited UK content website.The audit period for June 1998 recorded 34,852,743 million page impressions for BBC Online, which is a 64% increase on the March audit figures.Mark Frost, head of BBC Online said, “BBC Online has acheived incredible success in just eight months.… Continue reading BBC Online Makes A Big Impression
TDI, the UK outdoor advertising company, are marketing the sponsorship package for the Millenium Dome tube station, North Greenwich. The opportunity offers blanket advertising coverage in the new Jubilee Line station, and marks the first time that a whole tube station, including the London Underground logo, can be used to promote a particular product.The 24-month… Continue reading Million Pound Millenium Dome Tube Deal
The launch of Richard Branson’s Virgin Online Megastore has been postponed in order to develop a more sophisticated online sales initiative.The Megastore is planning to launch on the internet with a wave of other retailers going online (see Newsline), and with internet retailing accelerating rapidly in the music and video sectors.Virgin Megastores: 0181 400 4000
IPC Magazines has appointed Caroline Lowe as head of ad marketing for its Country & Leisure Group.Lowe joins IPC from Haymarket where she was research manager for its consumer group. She is to report to Philippa Stuart, IPC’s marketing director of advertising.IPC Magazines: 0171 261 6575
BSkyB’s digital TV war against On Digital (see Countdown To BSkyB Digital Launch Begins) has led brokers Merrill Lynch to downgrade the satellite broadcaster’s profit forecasts for the next two years.Sky has promised free satellite dish installations to digital customers at a cost of around £80 per subscriber. As a result of this, along with… Continue reading BSkyB Report Downgraded Following Digital Promotions
The European Commission is to draw up a table of national regulations and other controls on discounting practices. This will form the basis of any further proposed action to reinforce single market rules and principles in commercial communications. The table, and an accompanying paper, will seek comments from the Expert Group on Commercial Communications and… Continue reading EU: Expert Group to study premiums
Nigel Griffiths MP, DTI Consumer Affairs Minister, has been replaced by Kim Howells MP in a Government reshuffle that leaves the DTI looking more pro-European and less interventionist in outlook. Whitehall sources suggested that Mr Griffiths had been likely to introduce restrictive controls on advertising in the near future.