Did you know that the Chinese would rather chew roasted hemp seed than popcorn at the cinema?…or that the stress of Formula One racing puts so much tension on the neck it squashes all the fluid out of the vertebrae? Well, if you didn’t know that, you will after reading the new magazine by The… Continue reading The Times Gives Us Life
Who Wants To Be A Millionaire, ITV’s latest high-concept light entertainment programme, makes a very strong showing in this week’s top thirty programmes list. The first three editions of the show all make an appearance on the list with audiences of 7.76 million and above (Sunday’s edition managed to pull in 12.37 million people, higher… Continue reading TV Viewing Summary W/E 06/09/98
Ammirati Puris Lintas, the advertising agency, is to lose its chairman, Andrew Cracknell, who is stepping down from the post and leaving the agency at the end of the year. Chief executive William Eccleshare will be promoted to take his place.Until his departure, Cracknell will move to APL Worldwide. APL also recently lost Anna Gorman… Continue reading Advertising Chairman Leaves
Campaign has commissioned an exclusive survey in honour of its 30th anniversary. Audience Selection carried out the survey, across a representative sample of 1,000 people which revealed that 52% of people switch over when commercials come on. However, 48% of people said that the ads were actually more enjoyable than the shows which they came… Continue reading Campaign’s Birthday Treat
James Walker, worldwide chairman of the Advanced Techniques Group, MindShare’s research unit, is leaving the company to set up a new independent marketing and media consultancy.The new project, Edge Marketing, is being set up by Steve Maughan and Glen Granger alongside Walker, who will remain at MindShare until Christmas.MindShare: 0171 969 4040
Regional newspaper publisher Trinity is poised to sell its US operations after posting a healthy rise in profits.The group said it was at an advanced stage of negotiations to sell the businesses – involved with printing and publishing – to a consortium including management. Following the sale, Trinity will no longer have any operations in… Continue reading Trinity Set To Dispose Of US Interests
Leo Burnett, the advertising agency, today announced that it is launching a healthcare division called Leo Burnett Ad Valorem. The new division hopes to utilise the benefits between healthcare specialists and brand specialists in what Burnett claims is a rapidly expanding catagory in the ad industry.Leo Burnett Ad Valorem hopes to offer clients a ‘true… Continue reading Leo Burnett Goes Healthy
The IPC television listings title TV Times is adopting a new editorial stance in an attempt to stop the decline in its circulation figures.The latest ABC figures show that the title’s circulation has dropped by 6.4%, giving it a figure of 835,560 (see Newsline), and the publisher is adopting a racier, bolder and sexier editorial… Continue reading TV-Times Goes Sexy
Following The Electronic Telegraph‘s announcement that it is launch an online bookstore (see Newsline), HarperCollins – the UK’s largest consumer book publisher – announced today that it is also launching an online booksite.Called fireandwater, based on HarperCollins logo, the site will launch in October, and aims to ‘extend people’s pleasure around books’. It will be… Continue reading Growth Of Online Bookstores Continues
The Barclay brothers-owned weekly newspaper, The European, is understood to be considering two offers of business partnership: one from Bloomberg and the other from Time Warner.According to reports in Press Gazette, a deal is expected to be struck with one of the parties by this weekend, although no-one was available to comment when contacted by… Continue reading The European Has Two Partnership Options
