German publisher Axel Springer has announced that it is not to make a formal bid for the Mirror Group. This follows much anticipation in the recent weeks over the value of the Group’s shares and the offer Springer may make accordingly (see Mirror Group Examines New Proposals).As a result of Springer’s withdrawal, Mirror’s shares closed… Continue reading Springer Abandons Mirror Move
The Internet’s promise of being a one-to-one targeting medium is still several years off, according to Jupiter’s latest analyst report, Targeted Media: Reality Check On the Road to One-to-One Marketing.Evan Neufeld, online advertising analyst, says the high infrastructure costs of online databases in addition to limited advertiser demand are the biggest limits. However, publishers that… Continue reading Internet Advertisers Must Narrow-Focus, Says Survey
The May Retail Prices Index was announced this morning as 163.5, an increase of 0.6% on the previous month and a rise of 4.2% on May 1997.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
The Dialog Corporation has announced that its executive vice president Jeffrey Galt has resigned. Galt was also formerly the president of Knight-Ridder Information, the company which merged with MAID to create Dialog (see Maid Acquisition To Go Ahead).Galt is also relinquishing his position on Dialog’s Board with effect from 26 June 1998. Of this move… Continue reading Dialog Executive Vice President Resigns
Advertising expenditure in the UK amounted to £13.14 billion in 1997 according to figures released by the Advertising Association (AA) today. This represents an increase of 6% year on year in real terms.This is the sixth consecutive year of increase in ad spend at constant prices since a two-year decline in 1990 and 1991. All… Continue reading UK Ad Spend Reaches All Time Record: £13.1bn
GWR Group today announced an increase in annual pre-tax profits of 18% to £14.1 million. Turnover at the Group was up 30% to £73.8 million for the year ending 31 March 1998.Chairman Henry Meakin said he is confident that radio advertising will grow by a further 13% in 1998.“Despite weakness in some local markets in… Continue reading GWR Reports Pre-Tax Profits Of £14.1m
The Newspaper Society’s Senior Management Forum was told this week that regional newspapers should use their brand and core strengths to develop news and win new revenue. They should also move from being newspaper publishers to local community information providers.Speakers at the forum unanimously agreed that the way to achieve this is by moving into… Continue reading Regional Newspapers Should Use Internet For Revenue, Says NS
On his Virgin Radio breakfast show this morning, Chris Evans announced that from September the show will be broadcasting live on Sky One every weekday morning.Evans said that the radio programme would appear live on Sky One between 8:00 and 9:00am.The association furthers Evans’ links with BSkyB after the satellite broadcaster announced a sponsorship deal… Continue reading Chris Evans Takes Radio To Sky One
The first quarter of 1998 saw the cable television take up rate rise to 22.4 per cent. This is the highest level ever for that quarter, and an increase on January 1 figures which generally show the highest number of connections of the year, according to an Independent Television Commission (ITC) report.The survey also shows… Continue reading Cable Take-Up Rate On The Rise
Monday Asda Magazine relaunches under new publisher, Premier Magazines.Tuesday The Retail Prices Index for May 1997 will be announced.Wednesday A full ABC national newspaper Round-Up for May, by market, will be available in Newline‘s Press features list. GWR Group releases final financial results.
