The National Readership Survey (NRS) has released data covering the period January – June 1998 – the first period to be covered by the NRS’ new methodology.Because of the new sampling and questioning techniques involved for this period, NRS is advising strong caution when comparing the readership data with earlier NRS periods when the survey… Continue reading National Newspaper NRS – June 1998
The EC has adopted a communication noting that the United States has taken account of its concerns and criticisms over American plans for the management of names and addresses on Internet. The EC and the USA now agree that all pending decisions should be referred to the Internet Assigned Numbers Authority, due to be established… Continue reading EU: Internet names issue resolved
Alongside the unveiling of half-year financial results yesterday (see Pearson Profits Remain Strong), Pearson chief executive, Marjorie Scardino, is also reported to have confirmed that the group is looking to dispose of its stake in satellite broadcaster BSkyB.Pearson holds only 3% of BSkyB, but it is expected that a sale may fetch over £220 million,… Continue reading Pearson Looks To Sell BSkyB Stake
Neil Kinnock, the EU Transport Commissioner, has no intention of banning car advertising at an EU level. Replying to widespread press suggestions to the contrary, Mr Kinnock said “I wish to reassure everybody, industry and consumers, that there are no plans to ban car advertising.” Confusion over EU plans to regulate car sales and advertising… Continue reading EU: Commission denies ad ban
All but four of the national papers lost readership year on year during the NRS period January 1998 – June 1998. The Mirror gained the most significant number of readers, with an increase of 3.66%. The other titles which didn’t experience readership losses were the Express On Sunday up 2.57% and the Times 0.79%.The biggest… Continue reading National Newspaper NRS – June 1998
The European Commission has announced that it will be pursuing infringement proceedings against member states who have not implemented the legal protection of databases Directive by the due date of 1 January 1998. The MS are Belgium, Denmark, Greece, Ireland, Italy, Luxembourg, the Netherlands and Portugal.
The Periodical Publishers Association (PPA) has welcomed amendments to the Independent Television Commission’s Code which allow publishers to draw upon topical events to provide content for their printed titles and corresponding TV shows, as well as accepting the need for “overlapping” features reflecting the character of the magazine and the corresponding TV show. The amendments… Continue reading UK: Publishers welcome ITC revision
According to ITC data released today, the ITV Network (including GMTV) attained an average viewing share of 32.5% for the year up to 30 June 1998. BBC1 gained a share of 30.0%. However, BBC2 pipped Channel 4 gaining 11.2% average share, to C4’s 9.9%.Channel 5 managed to clock an average viewing share of 3.5% for… Continue reading ITV Clinches Annual Viewing Share Over BBC1
IPC Magazines has appointed Caroline Lowe as head of ad marketing for its Country & Leisure Group.Lowe joins IPC from Haymarket where she was research manager for its consumer group. She is to report to Philippa Stuart, IPC’s marketing director of advertising.IPC Magazines: 0171 261 6575
BSkyB’s digital TV war against On Digital (see Countdown To BSkyB Digital Launch Begins) has led brokers Merrill Lynch to downgrade the satellite broadcaster’s profit forecasts for the next two years.Sky has promised free satellite dish installations to digital customers at a cost of around £80 per subscriber. As a result of this, along with… Continue reading BSkyB Report Downgraded Following Digital Promotions
