Two bastions of English traditionalism, the BBC and Test match cricket, are likely to break their historical bond as the sport becomes available to satellite television.Rupert Murdoch’s BSkyB has emerged as favourite to broadcast England’s home games following the announcement by Chris Smith, Secretary of State for Culture, that cricket would no longer be the… Continue reading BBC Set To Lose Live Test Cricket To Sky
Moss Bros, the menswear specialists, are to sponsor sports bulletins on LBC 1152 AM and News Direct 97.3FM, London News Radio’s two stations. Three of the Moss Bros Group’s brands will feature – Moss Bros, Blazer and Savoy Taylors’ Guild.The package includes title sponsorship, sponsor credits on-air competitions and promotions. London News Radio is handling… Continue reading London News Radio Gains New Sponsorship Deal and Awards
The Radio Joint Audience Research today gave a new, four-year contract to the research contractor IPSOS-RSL. The company already holds the current Rajar contract but had to compete with four other rivals for the £11 million deal (see RAJAR To Announce New Research Contract).The decision was unanimous, with the joint board of Rajar – made… Continue reading RAJAR Announce New Contract Award And New Methodology
The Capital FM website has tailored an area of the site specifically in line with a promotion with Yardley, which is using the site to promote its new fragrance ‘So…For Him’.The ‘Mayhem’ section of the site has been dedicated to the promotion of the Yardley fragrance.Douglas McCallum, head of Capital Interactive, says: “The Yardley promotion… Continue reading CapitalFM.com Provides Promotions For Yardley
The ITC today confirmed that the minimum carriage requirements (MCRs)on pay-TV channels is to end (see ITC Denies Backtracking On ‘Unbundling’ Strategy). This will start to take effect on July 1st 1998 when the services provided under those agreements are broadcast for digital reception, and from 1 January 2000 service for analogue reception.Under the new… Continue reading ITC Confirms End Of Minimum Carriage Requirements
An average European believes that there is too much advertising, and that it tempts people to buy things which they don’t need. In the UK, however, 75% of people believe that advertising is entertaining.These are the findings of a pan-European study conducted by GfK Great Britain. The survey also found the Germany was the most… Continue reading The Average European Thinks There Is Too Much Advertising, But The UK Quite Likes It
The World Cup is upon us and even before England kicked a ball in anger, late night violence was heaping shame on the English (but enough about Stan and Ulrika). The biggest match of the week was the opener between Scotland and Brazil. Over 12 million people managed to sneak some time off work to… Continue reading TV Viewing Summary W/E 14/06/98
The ITC is to hold a press conference tommorrow at 10:30am at its offices at 33 Foley Street, London, to announce how it intends to implement new regulations concerning channel bundling of cable and satellite television channels (see ITC Denies Backtracking On ‘Unbundling’ Strategy).Details will appear on Newsline as they are available.Independent Television Commission: 0171… Continue reading Channel Bundling Rules
Agency estimates for May 1998 put total terrestrial TV ad revenue at £250.38 million, a rise year on year for all the channels but GMTV.ITV’s total revenue was up 19%, C4’s rose 16.1% and C5’s once again saw the greatest relative gain – up 19.8%; GMTV lost 9.8%.A full TV Round-Up will follow shortly on… Continue reading TV Revenue – May 1998
Culture Secretary Chris Smith, yesterday told the Commercial Radio Companies Association (CRCA) that the Government will seek to act to promote ‘the emergence of new services’ in the commercial radio industry rather than ‘consolidating existing positions of industrial dominance.’ He spoke of a light-touch in Governmental regulation and said that the fundamental aims were plurality,… Continue reading Chris Smith Warns Radio Industry Against Industrial Dominance
