The Radio Advertising Bureau has started a new series of publications entitled RAB LAB. The first in the series is The Grammar of Radio Advertising and is a ‘snapshot’ analysis of contemporary British radio advertising.The report, based in analysis of a random selection of over 300 radio commercials, seeks to explore how radio advertising “expresses… Continue reading RAB Launches Publication Series
Cinema admissions rose 30% in November, with average weekly admissions for the month standing at 2.26 million. Total admissions was 9.698 million, up from 7.443 million the previous year.Subscribers can access the Cinema database by selecting “Cinema” from the drop-down box at the top of this page.
It has just emerged that Reed will be selling its IPC Magazines group to Cinven for £860 million.More details will appear as soon as they are available.
ITV today announced the appointment of Howell Henry Chaldicott Lury and Partners to manage the ITV Network Centre account from the New Year onwards.HHCL were in the short list along with incumbent M&C Saatchi, Duckworth Finn Grubb Waters and TBWA Simons Palmer in the recently contested pitch.Commenting on the appointment, John Hardie, marketing and commercial… Continue reading ITV Announces Agency Choice
A new project combining two speech radio stations – LBC 1152 AM and News Direct 97.3FM – could be brought to the north-east of England under a new licence application by London News Radio.North East News Radio is being officially launched with a series of public meetings this month. Interested parties can hear about the… Continue reading London News Radio Looks North-East
Channel 5 is to launch The Pepsi Chart, a weekly music show, early this year. Drawing on the weekly music chart compiled by Pepsi, The Pepsi Chart will feature live acts, celebrities, gossip and ‘stunning graphics’. It will be broadcast “as live” every week from The Hanover Grand, and presented by Rhona Mitra, better known… Continue reading 5 Enters The World Of Music
Today’s announcement that Reed Elsevier has sold IPC Magazines to Cinven, the venture capital group, means that the company will now operate as an independent publisher and will not be split up into separate divisions.While Cinven actually raised the £860 million in cash, the publisher will be run by its existing management team which is… Continue reading IPC Magazines Gains Independence
Merrill Lynch has adjusted its 1998 forecast for United News & Media due to ‘lower underlying performance’. The brokers has also adjusted its 1999 forecast to reflect a more conservative assumption regarding the reduction in ITV license payments that United is likely to obtain starting in 1999. The previously assumed reduction of £44m has been… Continue reading Tougher Year Ahead For United News & Media
The sale of IPC Magazines took a further development during the festive period as some of the bidders were named. IPC’s owners, Dutch firm Reed Elsevier, has named three of the four bidders so far: Emap, Cinven and German firm H Bauer. It is reported that the venture capital group Cinven is in ‘exlusive talks’… Continue reading Christmas Developments
Merrill Lynch has reduced its pre-tax profit forecast for BSkyB in 1998/99 from £375 million to £360m, due to the likelihood of a major marketing blitz after the World Cup in June/July. The City firm believes that some of this will be one-off promotions to “piggy back” on the interest generated by the tournament. A… Continue reading Football Marketing Could Hit Sky
