The Billett Consultancy has launched a tracking service for advertisers which claims to provide greater accuracy in measuring marketing effectiveness. The service, which is called Billetts Sales, Media Tracking (BSMT), is designed to enable advertisers to understand, track and exploit the relationship between business performance, advertising and ‘the rest of the marketing mix’.Billetts claims that… Continue reading Billetts Launch New Service For Advertisers
This Sunday, and for the next three weeks, the Observer will be attaching a free postcard city guide to its Life magazine. One side of the postcard will have a map of the city, with highlights of the best of the city’s bars, sights, shops and restaurants on the reverse. Accompanying the postcards will be… Continue reading Observer Runs Free City Guides
Rumours are currently abound that Pearson New Entertainment is planning to sell off its Future Publishing division. Although Pearson has so far said nothing, a number of speculative reports claim that the company has been in discussion with potential buyers.The position of Future Publishing in the marketplace may provide a clue as to just who… Continue reading Possibilities For Future
Advertising agency Manning Gottlieb Media (MGM) has closed the MGM Brann agency which was a spin-off association with the direct marketing agency, Brann Direct. MGM Brann was set up in December 1996 in an attempt to utilise each of the company’s particular skills and expertise.The business finished trading last December after a decision to close… Continue reading MGM Ends Brann Partnership
DMG Radio has received clearance from the Radio Authority to take over Essex Radio for £20.9 million.DMG previously held a 27% stake in Essex Radio and last September announced that it wished to increase its interest to 41%. Under the City Code a share of this size requires the stake holder to make a formal… Continue reading DMG Overcomes Regulatory Hurdle To Take Over Essex Radio
Mark Bradford has been promoted to director of international advertising sales at the Sci-Fi Channel Europe . Barry Frey, managing director of advertising sales at USA Networks International, also announced an expansion of the European sales team by six additional positions as the channel aims for expansion in Europe.So far four appointments have been made:… Continue reading Appointments Made At Expanding Sci-Fi Sales
BSkyB is in danger of losing its powerful position in the pay-TV market when digital television launches later this year, according to a report by broker JP Morgan.Despite the fact that a 20% growth in subscriber revenue is predicted over the next eight years (from £3.6 billion to £16 billion), JP Morgan believes that the… Continue reading BSkyB Could Face Tough Ride In Digital TV Age
BSkyB’s share price closed at 378.5p yesterday, down 31.5p to its lowest level for two years.JP Morgan’s report on the satellite broadcaster (see today’s BSkyB Could Face Tough Ride In Digital TV Age) had a part in destabilising shares though there was bad news on other fronts for the company.It has emerged that a number… Continue reading BSkyB Could Face Tough Ride In Digital TV Age
NEFF, the UK built-in kitchen appliance manufacturer, is to sponsor ITV’s new afternoon series Chef School.The deal represents NEFF’s first exposure on terrestrial TV and it will be supported by extensive off-screen promotion. The sponsorship was negotiated by Warren Dias, at Laser, with Broadway on behalf of NEFF.Chef School will be a fly-on-the-wall documentary following… Continue reading Cookery Show Dishes Up Sponsorship
Reuters shareholders have approved a capital restructuring plan which will see £1.5 billion returned to investors (subscribers see Windfall For Reuters Shareholders).The move involves forming a holding company to acquire Reuters Holdings, whose shares will cease trading after February 17. The new Reuters Group will begin dealing the next day.Reuters: 0171 250 1122
