According to the latest CIA MediaLab survey the BBC’s promotional re-work of Lou Reed’s classic ‘Perfect Day’ was fairly well-received by the public. The youth audience (15-34) was found to be most aware of the video as 60% of this group claimed to have seen it. Only 47% of 35-54s took any notice and only… Continue reading BBC’s ‘Perfect Day’ Is Okay
http://www.wpp.comCertainly the most exciting thing about the Website of the ‘largest communications services company in the world’ is the rubber band/tea-bag/licorice allsort/paperclip man who jumps around to greet you on the site’s homepage. From this page in, however, the whole things slips slowly downhill. From a company that claims to be the biggest of its… Continue reading Website Of The Week – WPP
Television licence fees will increase to £97.50 for a colour licence and £32.50 for a black and white licence from 1 April 1998, which is an increase of 6.5% on the current cost. The above inflation rise will be used to pay for the BBC’s new digital services.The Government is quick to point out however… Continue reading Licence Fee To Rise Above Inflation
An Internet database containing regional information for Gloucestershire has been launched by the Bailey Newspaper Group. The site (http://www.glos-gateway.co.uk) contains information on news, business and lifestyle for Gloucestershire. It is updated daily, and is intended to act as a guide to living and doing business in the Gloucestershire area. It is accessible for free.Bailey Newspaper… Continue reading Bailey Newspapers Launches Gloucestershire Internet Database
The Independent Radio and Television Commission has announced that it is inviting applications for radio contracts in 19 areas around Ireland. Most of these licences will be for community or community of interest radio services. One special interest radio service for the Dublin area will also be available.The Dublin licence will be public service in… Continue reading Radio To Expand In Ireland
New PHD has appointed David Pattison, one of its managing partners, as the company’s first chief executive. The appointment is effective immediately.…Deputy editor of the Mirror, Brendon Parsons, is to become the new editor of the People. He replaces Len Gould who has left to work on the Sporting Life (see Mirror Group Takes On… Continue reading Appointment Briefs
The Internet Advertising Group, a consortium of leading online publishers, has agreed a set of voluntary guidelines by which advertising on the Web should be sold.At a meeting last week members of the group, which includes the Electronic Telegraph and Channel 4, decided to standardise banner ad sizes and use definitions developed in the US… Continue reading IAG Set Web Standards
Pritt Stick will be sponsoring ITV’s children’s art show, Art Attack. The association begins next Wednesday and will run for the rest of the series until April.Subscribers can access the Sponsorship Database by selecting “Sponsorship” from the drop-down box at the top of this page.ITV: 0171 843 8000
IPC Magazines has announced that Lesley Johnston, currently editor of Mizz, has been appointed as editor of Options from February 1. The move comes after just 10 months in charge at Mizz, during which time she has steered the magazine through a major relaunch.Meanwhile, Claire Barrow has been promoted to the position of ad manager… Continue reading Changes At IPC
GMTV and Unilever’s Elida Fabergé have signed a deal which will see Fabergé’s Vaseline brands endorsing the national weather forecasts on the breakfast television channel. The £1m deal runs from 1 January 1998 throughout next year. During the winter the forecasts will be associated with Vaseline Intensive Skin Care and during the summer they will… Continue reading GMTV Team Up With Vaseline And Deodorant
