Mobile phone company One 2 One has secured a one year deal with Virgin Radio to sponsor the Virgin 1215AM ‘Traffic and Travel’ bulletins. The sponsorship is worth in the region of £750,000 and begins on 9 March.The deal was negotiated by Dan Levitt at Motive, on behalf of One 2 One, and by Virgin… Continue reading One 2 One Association With Virgin
Gaylord Entertainment has announced that it will be closing its CMT Europe cable network on 31 March 1998. The US company said that the 24-hour cable country music channel was “unprofitable.”Carl Kornmeyer, president of Gaylord’s Communications Group, said: “CMT’s format of providing country music videos via satellite 24-hours-per-day has resulted in losses of about $10… Continue reading CMT Europe To Close
Eastenders has now been driven to try and match the depth of trauma that the residents of Weatherfield have been wallowing in for the past couple of weeks. Sanjay is the first victim, having seemingly ‘disposed’ of his pint-sized peril of a wife Gita. The police in Eastenders are pathetically unrealistic, all with the very… Continue reading TV Viewing Summary W/E 25/01/98
Reebok has announced a deal to sponsor MTV ‘s Dancefloor Chart programme.The initial tie-up will last until the end of 1998 and will incorporate on-air sponsorship, a spot advertising campaign, in-store association, profiles of Reebok athletes on MTV, and a Reebok presence on the MTV website.Subscribers can access the Sponsorship database by selecting “Sponsorship” from… Continue reading Reebok To Sponsor MTV Show
Comcast Corporation has announced that its Comcast UK division is to be bought by UK telecommunications company NTL for $600 million (£363 million). Comcast UK shareholders are to receive 0.3745 shares of NTL common stock for each share of Comcast UK common stock held.Comcast has stipulated that if the average closing price of the NTL… Continue reading NTL Buys Comcast UK For £363m
Regional dailies publisher Northcliffe Newspapers Group has announced that Steve Batch, managing director of Northcliffe Electronic Publishing, has joined the board of directors. The appointment represents Northcliffe’s desire to develop a stronger presence in the field of electronic publishing.Batch has been responsible for the implementation of Northcliffe’s move into electronic publishing which sees the launch… Continue reading Northcliffe Appoints Board Director
The UK national newspaper market suffered drops in both sales and readership during 1997, despite a short-lived resurgence during September as the public sought information in the aftermath of the death of Princess Diana.January to December 1997 ABC figures for all the nationals reveal that there was a 1.4% year on year drop in sales… Continue reading National Press Market Round-Up – 1997
30 Beautiful Homes, the title piloted by IPC Magazines in September last year (subscribers see Pilot Issue Review – 30 Beautiful Homes), is to launch on 18 February, priced £2.40. Along the way it has shed five of its homes to become 25 Beautiful Homes.According to publisher Yvonne Ramsden sales of the pilot issue exceeded… Continue reading More Home Titles To Launch
Although the Q4 Rajar results have shown an overall increase in radio listening, there have been some notable successes and failures in the local commercial stations market.A particular success in terms of average weekly reach (‘000s) was Classic Gold 1431/1485 which increased its weekly reach by 33.3% from 36,000 to 48,000 year on year. The… Continue reading Q4 Rajar Summary – Local Commercial Stations
A new survey commissioned by MediaTel has found that 94% of the radio industry believes that it will be 10 years before digital radio becomes available in the majority of homes.The full-scale study into the viability of digital radio in the UK was conducted during November 1997 – January 1998 amongst commercial radio companies, the… Continue reading The Future Of Digital Radio
