A new poll suggests that Britain’s top advertisers have never valued their advertising agencies’ opinion on marketing issues less than they do today.A poll of senior executives within major advertisers, carried out by agency CDP, found that only about 50% rate advertising as their most effective brand-building tool. When considering their outside suppliers, fewer than… Continue reading Marketing Role Of Agencies ‘Not Valued’
Future’s Total Football will be relaunched from the September issue. As well as a new and more modern-looking masthead there is also a new style of layout and design inside. New columnists and contributors have also been signed up. These include Matt Lucas of Shooting Stars and Rogan Taylor, who is head of the football… Continue reading Relaunch For Total Football
The July Retail Price Index was announced this morning as 157.5, the same as June and a rise of 3.3% on July 1996.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
Damon Hill’s exploits in Sunday’s Formula One race meant that, according to figures from ITV, EastEnders had one of its lowest ever audiences. While ITV Formula One was watched by a peak of 5.1 million with a 50% share and an average of 4 million (44.5% share), EastEnders had an average audience of 1.4 million… Continue reading EastEnders Hit By Damon Factor
Mr Bean has broken Four Weddings And A Funeral‘s British box office record by taking £2.56 million over the weekend (August 8-10). The film came second however to the sci-fi comedy Men In Black which took £3.38 million. Four Weddings opened at the box office with £1.4 million and eventually went on to take £27.4… Continue reading Bean Nearly Silences Men In Black
The Radio Authority has awarded the new small scale local licences within East Sussex to three broadcasters: Arrow FM will cover the Hastings area with a “widely appealing” mix; Easy 107 will cover Eastbourne with “music you grew up with” as well as local news, information and entertainment; Surf 107 will broadcast to the Brighton… Continue reading Radio Authority Awards Licences
COI spent over £6.1 million on radio advertising in June, according to figures from the Radio Advertising Bureau. Carphone Warehouse came second with £6m and was followed by Dixons (£5.2m), BT (£4.1m) and Vauxhall (£4m).Top radio buying points were MediaVest (£18.1m) and Zenith Media (£16.7), which were followed by TMD Carat (£11.6m), Universal McCann (£11.5m)… Continue reading COI Tops June Radio Advertisers
The ITC today announced that it would be extending its review of the practice of bundling pay-TV channels.As part of this the issues of carriage guarantees, basic channel bundling, digital TV and its effect on the market and viewers will also be considered.Key points on which the ITC is requesting comments are: What constitutes a… Continue reading ITC Extends Bundling Review
Quality Amongst the daily broadsheets the Daily Telegraph remains out in front with a circulation of 1.093m for July 1997, up almost 4% year on year. Its sister paper, the Sunday Telegraph, showed one of the largest year on year increases in sales, which were up 23.7% to 856,598. Part of this growth appears to… Continue reading National Press Round-Up – July ABCs
EMAP announced today that it has acquired Mason Stewart Publishing and Bounty Services in Australia for a total of £5m. Both companies have had long relationships with EMAP as licensees of a number of titles including Smash Hits , Slimming and Mother & Baby .Managing director of the new arm will be Marcus Rich who… Continue reading EMAP Expands Down Under
