Emap On Air, Emap’s broadcast sales and marketing company, has launched a major sales initiative for consumer brands called “Pure Magic”.The new sales push will run across Emap’s Magic stations and is designed for national advertisers targeting an audience of 30-40 year olds, especially women, who have previously “fallen between” the FM and AM station… Continue reading Emap Launches New Sales Initiative
There is still no hope of a cure for Sunday Business , the newspaper which seems to be suffering a slow and painful death. The paper has now not published for two consecutive Sundays and it is unlikely to go to print this weekend. The paper was unavailable for comment, but its only hope of… Continue reading Still Not Open For Business On Sunday
Since its relaunch on 13 June this year, The Economist‘s web-site has been receiving between 500 and 1000 new registrations a day, according to figures from the magazine.The Economist: 0171 830 7000
Agency estimates put the combined ITV/C4 revenue for June at £184.2m, which is down 3% year on year, while Channel 5 brought in £9.7m which is an unwelcome fall from May’s figure of £11m. ITV’s revenue was put at £140.2m, down 4.8%, while C4’s was £44m, up 3.1%. The revenue ratio between ITV/C4 was 76:24.… Continue reading TV Revenue – June
BSkyB is reported to have paid a hefty figure to renew its contract of the Premier League.Analysts are predicting that Sky Sports will lose around £4.5 million next year as a result of this deal. Although football does drive subscription, so the investment may only be a temporary loss-maker.
Chris Smith, the minister for culture, media and sport, has vetoed the ITC’s recommendation that the chairman of Channel 4, Sir Michael Bishop, should have his contract extended by a further 12 months. The Government is insisting that he steps down from the post when his contract expires at the end of the year, this… Continue reading Channel 4 Chairman Gets The Chop
A leaked report for the ITV companies recommends that the ITV Network adopts a single Channel 3 brand at peak viewing times. The report, carried out by management consultants Bain & Co, argues that such a move is necessary in the face of increasing competition from the BBC, Sky and Channel 4.Opponents of the plan… Continue reading ITV Urged To Consolidate
The Newspaper Society’s 1996 display and classified advertisement awards, to be announced and presented at the Advertising Conference in Blackpool in September, will be sponsored by the national representation agency Clacksons.David Kerr, chairman of Clacksons said: “We are hopeful that this year is just the beginning of a long-term commitment of sponsoring excellence in the… Continue reading Clacksons To Sponsor Awards
The ITC has awarded Multiplex Service Licence A to S4C Digital Networks Ltd, the sole applicant. The licence is expected to be granted within 12 weeks. The ITC did not announce this at the same time as the other Multiplex Awards as it needed SDN to clarify some financing details *The Multiplex Awards.This Award is… Continue reading Final Multiplex Award Announced
News that Channel 5 and BSkyB’s Sky Five Text venture had won the licence to provide the C5 teletext service failed to impress the markets and the satellite broadcaster continued to have a torrid time on Friday, falling 9p to 438.5p.The Radio Authority’s decision on Thursday to allow the takeover of Virgin Radio by Capital… Continue reading Sharewatch W/E 18/07/97
