How can a magazine like Cover not be a hit? It does, after all, take only the ‘best’ articles from a variety of sources and then publish them under one cover. The problem with this however is that readers may find it difficult to build a relationship with a title which shows little continuity in… Continue reading First Issue Reviews – Cover
It is reported that Anna O’Sullivan is to publish Emap Elan’s scheduled women’s magazine, Project Miriam. O’Sullivan, currently a group head at the Times, will join the post on October 6.The magazine is planned for release next spring and is described as being aimed at women in their thirties who have may have grown too… Continue reading Emap Elan Appoint Publisher For Project Miriam
IPC’s Loaded magazine will be sponsoring Barnet Football Club for the new season. As well as players’ shirts having the Loaded logo, the magazine will also have access to perimeter advertising sites at Barnet’s ground, while the editorial team will provide copy for Barnet’s matchday programme. Loaded will also devote a regular column to the… Continue reading Loaded Sponsors Barnet FC
Cable television channel Channel One has teamed up with the Press Association to provide what they describe as a “truly local” news service. The cable company will recruit five PA journalists who will supply local news for the London regions in which the company broadcasts. Channel One argues that there is a gap in the… Continue reading Relaunch For Channel One
ISBA has said that it is “disappointed” with the ITC’s decision not to extend the amount of advertising minutage on commercial TV (see ITC Rejects Extra Minutage Proposal).In a statement ISBA says that the broadcasters’ responses, which argued against an increase, were “overly-influenced by short-termism” and that these companies will “actually soon start to seek… Continue reading Industry Reacts To ITC Minutage Decision
Following a request from broadcasters, the ITC has ruled to allow advertising breaks in half-hour documentary programmes shown on the three commercial channels. It believes that “the advantages to viewers outweigh any detriment.”The ITC anticipates that the documentary genre will benefit from more frequent peak-time scheduling as a result of centre advertising breaks. It also… Continue reading ITC Allows Centre Break Advertising
Laser has announced the arrival of a new Northern macro to be known as Laser North. From 1st January 1998, airtime for Granada, Border, Yorkshire and Tyne Tees can be bought as a single unit.By unifying the two existing northern macros, Yorkshire Television and Tyne Tees, and Granada Television and Border, Laser hopes to provide… Continue reading Laser Announces New Macro
Trinity International Holdings, the regional publishing group, today announced interim pre-tax profits of £32 million, up 39%. Turnover, excluding the Canadian interests which were sold last year, rose 7% to £165.3m.Ad revenue was up 7%. Trinity report that situations vacant advertising has been strong throughout the first half of the year, though all categories performed… Continue reading Trinity Announces 34% Rise In Profits
The Health Education Authority (HEA) has revealed that almost 60% of people in the UK would support a ban on advertising tobacco products. Less than 25% disagree with a ban, with 68% of non-smokers approving a ban along with four out of ten smokers. A ban on tobacco company sponsorship of sport is also opposed… Continue reading Public Support Ban On Cigarette Advertising
According to unofficial live data Tuesday night’s terrestrial TV premiere of Speed on Channel 5 was watched by a peak of 4 million viewers, a TVR of 7.5. This is the channel’s second largest audience since it went on air in March, behind the England v Poland World Cup qualifier match (5 million) and ahead… Continue reading ‘Speed’ Gets Second Biggest C5 Audience
