The Mirror is launching an A4 soccer magazine on 28 July. The colour publication Football Fever will be included with the paper every Monday. A five week TV advertising campaign supporting the launch kicks-off on 27 July.Mirror Group: 0171 293 3000
The banned Rover 600 ‘Hostage’ ad, which prompted 134 complaints to the ITC *Rover Gets A Telling Off, has generated more national press coverage than any other ad for a consumer product in the second quarter of 1997.The Propeller ‘Ads That Make News’ survey found that the Rover advert had 15 articles written about it,… Continue reading Rover Ad Generates Maximum Attention
Coronation Street takes an average audience figure of 14.13 million over its four episodes this week, with Eastenders watched by an average of 13.61 million. So, no real change in the top five week-on-week. Overall, the chart remains more or less unchanged with regards to its content. The only real difference being a slight overall… Continue reading TV Viewing Summary W/E 06/07/1997
GMTV’s Fun In The Sun Spanish road-show is being sponsored by Smith & Nephew’s Elastoplast brand. Elastoplast is returning to TV advertising after a break of eleven years.Sony Playstation has signed a three-year perimeter board sponsorship deal with the Premier League. The campaign will run in every Premier League football ground in the country. Meanwhile,… Continue reading Sponsorship News
Amirati Puris Lintas has taken-on Deborah Mills as a senior planner, she is currently freelancing and starts at APL in September.Nick Daly, media director at Initiative Media, is reported to be leaving to join Carat International.At Mellors Reay & Partners, Rachel Duckett has been promoted from senior planner to planning director. She replaces Justin Kent… Continue reading Movement In The Ranks
Candy, the white-electrical goods manufacturer, has signed a deal with Talk Radio to sponsor the Lorraine Kelly Show. Candy will sponsor a fifteen minute segment of the show focusing on consumer issues.Talk Radio: 0171 636 1089
The future of Sunday Business remains indoubt after a bid to buy-out Group 2000’s 75% stake in the paper fell through at the last minute.Senior staff at the paper and minor shareholders blocked moves by Tom Rubython, the paper’s founder, to take control late last week.Talks have been continuing all this week and the Board… Continue reading Sunday Business Still Clutching At Straws
The ITC is consulting with interested parties on proposed revisions to Rule 39 of its Code of Advertising Standards and Practice, which relates to matrimonial and dating agency advertisements.It is intended to amend the Code to expand its interpretation to cover a wider range of dating services. The ITC believes this will reflect the more… Continue reading The ITC Gets Into Dating
EMAP Online has launched http://www.bargainholidays.com, this site allows users to book holidays over the Net.The service, a partnership between EMAP, data supplier Comtec, and ABTA-bonded and IATA-licensed Holiday Express, features holidays and flights from nearly 30 UK operators.Bargainholidays.com was the brainchild of EMAP Online’s design chief Ed Whiting. He said: “The Internet is an ideal… Continue reading EMAP Online Launches Holiday Booking Service On The Internet
IPC Magazines’ Music and Sport Group has promoted Ben Turner, assistant editor of Muzik magazine, to associate editor of the title. His new role gives him a greater responsibility for marketing, as well as a continued close involvement in the editorial development of Muzik. Commenting on his new position, Turner said: “I am delighted with… Continue reading Fine Tuning At Muzik
