TDI Advertising has become the first sales house to launch coverage and frequency services accessible via the Internet. The new databases offer advertisers the chance of accessing all coverage and frequency data relating to London Underground and London Bus advertising in an interactive accessible format. Users can select the audience, site type and campaign duration… Continue reading TDI Launches New Internet Planning Services
Cable operator Telewest has today announced third quarter financial results which show that losses have doubled year-on-year from £29.4m to £59.1m. This is despite revenue increasing 127% to £73.1m.Telewest also said that its network was 61% complete and now had almost 700,000 residential customers, while churn amongst cable viewers declined from 46% to 39.5%. Commenting… Continue reading Losses Double For Telewest
Gilly Batterbee, editor of IPC Magazines’ Family Circle, is moving from the title this month to work on a new IPC project.Editor since 1991 Batterbee steered the magazine through a major relaunch earlier this year which helped the title hit an ABC of over 306,000, an increase of 7%.IPC refused to comment on what the… Continue reading IPC Editor Moves On To New Project
ITV announced plans today for its Winter ’97 schedule, with spending in the region of £210 million. Network Director Marcus Plantin outlined the aim for the coming season which we are promised is ITV’s strongest schedule.Mr Plantin spoke of his six point plan which he believes will keep ITV as “Britain’s favourite button”. More new… Continue reading ITV Announces Winter ’97 Schedule
The Food Advertising Unit is holding its first Annual Conference entitled “Food and Drink Advertising to Children: Developing Public Policy” on November 7th at the Old Town Hall in Stratford.Speakers in attendance include George Bull, chairman of Grand Metropolitan plc and president of the AA, and Uisdean Maclean the head of Advertising Clearance at the… Continue reading Conference News
The men’s monthly magazine sector is now firmly established in the market with titles now reflecting various different target audiences, and most still showing good growth. With Arena, Face, I-D, and FHM all now celebrating at least ten years of publication more recent competition from Loaded, Maxim and Eat Soup has brought notice from both… Continue reading Men’s Magazine Market Round-Up
The liberalisation of cross-media ownership rules became law today, effectively meaning that the key industry players will have more freedom to realise their expansion ambitions.The key plank of the new Schedule to the Broadcasting Act 1996 is that numerical limits on the holding of radio and television licences has been abolished to be replaced by… Continue reading New Media Ownership Rules Become Law
According to the latest Establishment Survey many more ITV Households have 3+ sets in their homes compared to last year – just over 4.5m, up 14.82%. Most homes now have 2+ sets (13,445,000). Following in the same vein ownership of 2+ videos has shown the largest increase amongst all equipment – up 15.20% to nearly… Continue reading More TVs, More Videos – Establishment Survey June 96
The cover-price of the Independent ‘s Saturday edition is increasing tomorrow by 10p to 60p. The latest ABC figure for the paper showed its decline is continuing: in September it fell by 9.19% to 266,426 copies.Subscribers can see all the latest ABC and NRS figures in Newsline’s Features section
As reported on Tuesday’s *WBTV Launch May Be Delayed, WBTV, the new Warner Brothers satellite channel, will not launch today.In a sparse joint statement with BSkyB, who is supposed to be carrying the channel, Warner says that it is having “difficulties” with the launch but will look to solve these in the near future. WBTV… Continue reading WBTV Launch Delayed
