ITV will be launching a new project with BT to encourage more DRTV advertising. ITV claims that the Viewer Enquiry Response Advertising (VERA) system will be able to handle up to 6,000 calls at a time.A trial scheme will launch next month and if the campaigns using the system are successful VERA will be rolled… Continue reading ITV To Launch DRTV Project
The Publicity Club of London, the informal social club for people in the marketing/communications industry described as “one of the best kept secrets in London and the marketing business”, is relaunching under the current chairmanship of Peter Howard-Williams, managing director of Pearl & Dean.Whilst the club concedes that in the past decade the growth of… Continue reading Pub Club Relaunches For Millennium
Probably not what everyone wanted, but there is a new men’s magazine on the market. Sky Sports Magazine from Haymarket Magazines retails at £2.25 and is another in the seemingly endless line of sporting magazines that have emerged on the market over recent years. Sky Sports Magazine is a general sports magazine that roughly copies… Continue reading Sky Sports Magazine First Issue Review
HTV today revealed that profit before tax increased by 10% from £6.1 million in 1995 to £6.7 million (10%) for the half year to June 30 1996. Total turnover increased by 4% from £66.4 million to £69.1 million. Earnings per share were up 14% to 5.70p with dividends at 1.40p from 1.25p.Looking to the future,… Continue reading HTV Interims Show Increases
Elisabeth Murdoch, daughter of Rupert Murdoch, has been appointed as head of programming at BSkyB.She was previously general manager at the satellite broadcaster and her new position gives credence to the belief that she is being groomed to take over her father’s media empire. The appointment follows a restructure made necessary by the departure of… Continue reading Ms Murdoch Becomes BSkyB Head
Granada Sky Broadcasting launches today though cable operators appear far from impressed with the seven new channels being offered.As reported on *Granada Unveils New Channel Details the new channels are: Granada Plus, featuring shows from the Granada and LWT libraries; Men and Motors, focusing on topics such as motoring and men’s fashion; Talk TV, interactive… Continue reading GSB Struggles With Operators
More details have emerged regarding the fierce battle for readers among the Express and Mail titles *Newspaper War Rages On.Next weekend the Daily Express will launch a 100-page glossy magazine, while the Sunday title will axe its Expresso supplement which launched in February *Sunday Express Expresso Replaces Classic and replace it with Boulevard. There will… Continue reading Mid-Market Competition Hots Up
United News & Media is believed to be about to pre-empt Carlton Communications and make a £300m takeover bid for HTV.United is worried by the possibility of a Carlton takeover of HTV because its TV sales house, TSMS, currently handles HTV’s airtime sales. If Carlton owned HTV then this source of revenue for United would… Continue reading Carlton And United Race For HTV
Scot FM has today announced that Ian Smith has been appointed as sales director. Smith, 37, was previously station director of Invicta Radio.The appointment is part of the major reorganisation Scot FM has faced since it was taken over by the Independent Radio Group in July for £5.25m. It recently appointed Norman Quirk as managing… Continue reading New Sales Director For Scot FM
Classic Cars, the monthly motoring magazine from EMAP Nationals has been redesigned. The move comes in a bid to make the magazine more popular amongst men aged 30 and to revive a static circulation. A new section, Magneto, will feature news, sport reports, an events calendar and various regular column features.Classic Cars was bought from… Continue reading Classic Cars In New Look
