The ITVA is proposing a single network price for advertisers new to network TV,in an effort to draw in new business The ITVA’s Kate Hampton commented: “If the advertiser is prepared to run the campaign, we’ll give them the terms, offer help with production costs..and make sure the research is done properly.”
Colin Stone, ex-managing director of Touchstone Media, has set himself up as an independent; working on his own from Bygraves Bushell’s London offices.Stone Media’s first accounts include a golf equipment manufacturer and a travel client.
Medical agency Unipharma, with offices throughout Europe, is setting up an agency in London using staff from the recently bankrupt Porton Advertising.
The Shadow Radio Authority (071 584 7011) will next week issue a revised draft sponsorship code. The new code is expected to relax some of the old restrictions, such as the watershed on alcohol sponsorship, although alcohol-related companies will not be allowed to sponsor programmes targeted at children.
The ITC (071 584 7011) is expecting a total annual licence fee income from TV contractors in 1993 of around £20m, at 1991 prices, it announced today. Under the terms of the Broadcasting Act, the ITC is empowered to charge fees to cover its costs in licencing and regulating television services. To this end two… Continue reading ITC Licence Fees
Chiltern Radio looks set to buy Severn Sound and Three Counties Radio in a deal worth £1.3m. The takeover is subject to IBA and shareholder approval and would increase Chiltern’s hold on the West Country, where it already has a stake in FTP.
The number of homes connected to broadband cable franchises on 1 October was up 54% on 1989 to 116,759, giving a penetration rate of 16.6%, according to the latest JICCAR figures from the Cable Authority (071 821 6161). The total number of homes passed by the new broadband systems rose to 705,363, an increase of… Continue reading JICCAR Cable TV Establishment – 1/10/90
Media and Airtime Sales has appointed former BSB general sales manager Claire Fuller as London business manager.
Thomson Regional Newspapers’ Newcastle based Sunday Sun (091 232 7500) is to increase its distribution area to cover the whole of Scotland.
Girl About Town Publishing is to launch a new title Man About Town on January 14. The free 48-page weekly magazine will take the same format as Girl About Town but will include business, finance and sports pages. Man About Town will launch with a print run of 75,000 and will be distributed at tube… Continue reading Man About Town Launch
