AGB (081 997 8484) has published a report containing sub-category universe data aimed at enhancing the annual BARB establishment data. TAPS (TV Area Population Statistics) includes data on interlaced age/class universes for housewives, adults, men, women and individuals, detailed house-wife universes (eg interlaced working status/age, interlaced presence of children/age/class) and ownership of TV equipment interlaced… Continue reading AGB Taps Report
The total number of homes connected to MTV by the end of September had reached 16,316,292, with 89,669 hotel rooms connected. This represents an increase of 7.6% on the previous month.… MTV has reached an agreement with national Soviet TV company Gostelradio which means that MTV programming will be available throughout the Soviet Union from… Continue reading MTV Penetration
Home Office minister Earl Ferrers was last night forced to withdraw the government’s amendment on impartiality (Newsline passim) after peers demanded more time for the consideration of the concessions granted so far. Peers had previously agreed to the concessions, which had satisfied the ITC. The amendment will be altered to emphasise that impartiality must be… Continue reading Impartiality Rethink
The Daily Mail yesterday launched a weekly magazine, Femail, to replace the daily Femail page. The 12- page colour pull-out section is printed on newsprint like paper and covers style, fashion and women’s issues. The launch is being supported by a TV and radio ad campaign over the next few weeks.The Daily Mail: 071-938-6000
Yesterday’s Campaign/Admap conference addressed the issue of “Classifying People, Can We Do It?, Do We Need It?” The majority of the speakers were in favour of a move away from the traditional methods of classifying people, with some, like Adam Lury of HHCL being more controversial than others, advocating a more enforced move away from… Continue reading Admap Conference – Classifying People
Derek Bowden, international media director at Saatchi and Saatchi, has been appointed media director to replace Alec Kenny.
Robert Maxwell is considering taking a 40% stake in the Budapest evening newspaper Esti Hirlap. If the aquisit- ion goes ahead Maxwell will become publisher of the paper and its journalists will be given a stake. An investment package to remodernise the paper is also included in the deal.
Four European newspapers are to launch a display advertising package next January. The European Quality Newspaper package will offer a reduction for advertisers who take space on each of the titles. The papers involved are the Independent (UK), Le Monde (France), Suddeutsche Zeitung (Germany) and Corriere della Sera (Italy).
Mellow 1557 finally went on air this week after Invicta Sound provided a rescue package for the Essex based station.
Nicky Lee and David Casson become Press Buying Directors at Zenith after Steve Booth’s departure to start KLB (NewsLine 3/10).
