Ulster Television (071 486 5211) has decided to drop AGB’s Television Consumer Audit in favour of a new up- graded system devised by Nielsen. Ulster is to inject £500,000 into the Nielsen Homescan panel, which it hopes will provide an accurate assessment of the use of consumer products in Ulster viewers’ homes.
Media Audits (071 734 4080) has developed a PC software package aimed at making TV planning easier. The CODA package looks at an allocation of spots broken down into time or channel segments. The system then trawls through the BARB panel to find individuals who match the target audiences’ characteristics. CODA then simulates individual’s viewing… Continue reading CODA TV Planning System
Rumours of heavy redundancies at Saatchi and Saatchi have been denied by the company. It was thought that cuts would come to appease the City in advance of this afternoon’s results announcement.
Saatchi & Saatchi have announced pre-tax profits of £36m for the year to September 30, this is an increase of 63% on the previous year. Revenues were £808m compared to £974m in 1989. The communications business remained strong with a 9% revenue growth to to £788m, although this includes £14m from market research activities.Trading profits… Continue reading Saatchi Results
Young and Rubicam are looking to make around a dozen redundancies from their main agency. No more details are available at present. Meanwhile KHBB has made four people redundant in its creative department. A further 9 people have resigned from WCRS following the restructure that left 20 people redundant last week.
Chiltern Radio has announced profits of £1.3m for the year to September 30, this represents an increase of 35% on the previous year. The Chiltern network, which covers the Northern Home Counties area, intends to expand by applying for some of the 30 new stations the Radio Authority will advertise next year.
The international publishing company, the Quatro Group, is to close its magazine publishing section. The Group has been hit by the advertising slump and has put its four British and three Australian titles up for sale. The British magazines are Computer Business Week, Communications Engineering International, Construction Industry International and International Mining. If no buyers… Continue reading Quatro Magazines Up For Sale
TVMM (071 486 4311) has issued a new rate card for HTV, effective from 1 January 1991. The ITV rate card has increases of 18% for top peak fixed rates and falls of 21% and 6% for early and late peak fixed rates respectively. ITV Peaktime Support Spots and Guaranteed Homes Rating Packages have been… Continue reading New HTV Rate Card
TVMM (071 486 4311) has issued a new rate card for Grampian Television, with effect from 1 January 1991. The spot rate structure for both ITV and Channel 4 has been simplified, with rate levels being reduced and time segments for ITV being cut from 6 to 3. Peak time for ITV is no longer… Continue reading New Grampian Rate Card
Allied-Lyons has centralised all of its TV, press and radio buying, worth £45m, through Zenith Media. The move creates one of the UK’s largest centralised media buying accounts and comes in the same week that Saatchis is expected to announce a net loss in profits when preliminary results are released tomorrow. Allied-Lyons is also centralising… Continue reading Allied-Lyons Centralises Media
