Kiss FM has released its first audience research data based on a survey conducted by Audience Selection to JICRAR specifications. The telephone survey, involving 1000 people aged 10+, found that the station has a weekly audience of 0.75m and that 60% of this audience are aged 15-24. Weekly Reach By Age Group: 15-34 – 17%… Continue reading Kiss FM Research
Maxwell Specialist Magazines (081-699 9949) has bought two of the five titles Croftward (071-278 0333) put up for sale in August. (Newsline 23/8) The monthlies Read and Destroy and Amiga User International will be published by MSM from the November issues.
The Media Partnership has set up Media Partnership Research which is already operational in France, and plans to create a network of media research companies across Europe. The French set up has ex-Eurocom man Jean-Louis Laborie as President and Managing Director. The agencies involved in France are BDDP, CLM/BBDO, DDB, RSCG/ Liberte Media, JWT, O&M,… Continue reading Media Partnership Research
The Broadcasting Bill’s amendment on impartiality was criticised by Lord Whitelaw yesterday as being “profoundly disturbing and very upsetting”. Speaking at a lobby meeting held by senior broadcasters last night he added his voice to those of other Tory peers, and broadcast industry representatives. Protest has been so strong it is thought that the Home… Continue reading Whitelaw Upset By Broadcast Bias Clause
Paul Bainsfair, managing director of Saatchi’s main London agency, resigned yesterday and leaves tomorrow. There is speculation that he may start an agency with ex-creative director of Gold Greenlees Trott, Dave Trott. Saatchis appointed Pete Watkins and David Kershaw to replace Paul Bainsford – they are currently two of the six chief operating officers at… Continue reading Saatchi MD Resigns/ US Sell Off
Former Ayer Advertising directors Angus Fisher and Kevin Casey are merging their new business, European Marketing Group, with entertainment company Stiletto to form a new leisure communications business including advertising, PR, sponsorship & DM, to be called Stiletto EMG.
An attempt by the Council of Europe’s Health and Family Affairs Committee to ban alcohol advertising on television was rejected by the Council’s Parliamentary Assembly following strong lobbies from the AA and other affected bodies. The ban was part of a wider set of recommendations on alcohol.
London Broadcasting sales and marketing manager, Ian Williams, has left to become deputy ad director of Reader’s Digest.
Liquidators Grant Thornton were called in to media independent Media Marketing Limited on Monday. MML had billings of £14m and blame the withdrawal of ITVA credit rights for their demise; they could not book any TV ads which made up 70% of their business. The ITVA had apparently asked for guarantees from MML’s parent company… Continue reading Media Marketing In Receivership
Publisher of UK Press Gazette and Magazine Week, Bouverie Publishing (071-583 6463), has been bought by Canadian based Maclean Hunter (081-975 9759). Magazine Week will now become a section within UK Press Gazette, which itself becomes part of the British Rate and Data Group (BRAD). Managing Director of Maclean Hunter Gerald Brigg said that the… Continue reading UK Press Gazette & MW Takeover
