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Thomson Regional Newspapers’ Newcastle based Sunday Sun (091 232 7500) is to increase its distribution area to cover the whole of Scotland.

The Media Business is launching a direct marketing company, adding a below-the-line facility to their media research resources. Headed by Chris Brown The Media Business Direct Action company will aim to capitalise on developments in direct response advertising on TV; home shopping channels on cable and satellite for example.

Murray Media’s Scottish Sunday tabloid launching next spring, is to be called the Sunday Scot. Editor of the new colour paper, Steve Sampson, said it will be “Scotland’s only true national paper, published, printed, produced and owned by Scots.” The Sunday Scot is hoping for a circulation of 250,000.

Ford of Europe has signed a sponsorship deal for Eurosport’s Ski Report. The Ford Ski Report is now entering its fifth year.

ITV is expected to launch its long awaited marketing initiative next spring, and the ITV companies are now examining methods of researching and monitoring network promotions. As part of the new initiative, the ITVA will be targeting advertisers with case histories of successful TV campaigns. Fourteen marketing subjects will be highlighted through a series of… Continue reading ITV Marketing Push

Lloyds Bank is to be the overall sponsor of BBC’s Young Musician of the Year competition. Lloyds only got credited on the Master Class series this year, but from 1991 Lloyds will be widely recognised as the sponsor of the whole competition. The BBC maintains that no sponsorship money will go towards production costs.

Ulster Television (071 486 5211) has decided to drop AGB’s Television Consumer Audit in favour of a new up- graded system devised by Nielsen. Ulster is to inject £500,000 into the Nielsen Homescan panel, which it hopes will provide an accurate assessment of the use of consumer products in Ulster viewers’ homes.

Rumours of heavy redundancies at Saatchi and Saatchi have been denied by the company. It was thought that cuts would come to appease the City in advance of this afternoon’s results announcement.

The international publishing company, the Quatro Group, is to close its magazine publishing section. The Group has been hit by the advertising slump and has put its four British and three Australian titles up for sale. The British magazines are Computer Business Week, Communications Engineering International, Construction Industry International and International Mining. If no buyers… Continue reading Quatro Magazines Up For Sale

TVMM (071 486 4311) has issued a new rate card for HTV, effective from 1 January 1991. The ITV rate card has increases of 18% for top peak fixed rates and falls of 21% and 6% for early and late peak fixed rates respectively. ITV Peaktime Support Spots and Guaranteed Homes Rating Packages have been… Continue reading New HTV Rate Card