Capital Radio has launched the Capital Radio Campaign Evaluation Service, a new permanent panel of Londoners, enabling advertisers to research their campaigns on both the FM and Gold services. Drawing on Capital’s previous research experience the panel will be made up of 10,000 individuals from which a sample from any particular target group can be… Continue reading Capital Radio Evaluation Service
The men’s magazine For Him (071-247- 5447) has apologised to the Audit Bureau of Circulations for exaggerating its sales figures for the periods July to December 89 and January to June 90. For Him published a circulation figure of 57,198, for July to December 89, before it had been certified by the ABC who gave… Continue reading For Him Exagerated Sales
TV-am has appointed new media independent Kenny Lockett Booth as consultants with a brief to examine the financial and commercial viability of diversifying into national commercial radio (Newsline 16/8). The account, which the parties involved are remaining coy about, is KLB’s first piece of business.TV-am – 071 267 4300KLB – 071 734 6527
Former Ayer Advertising directors Angus Fisher and Kevin Casey are merging their new business, European Marketing Group, with entertainment company Stiletto to form a new leisure communications business including advertising, PR, sponsorship & DM, to be called Stiletto EMG.
An attempt by the Council of Europe’s Health and Family Affairs Committee to ban alcohol advertising on television was rejected by the Council’s Parliamentary Assembly following strong lobbies from the AA and other affected bodies. The ban was part of a wider set of recommendations on alcohol.
Chairman of Reed International, Peter Davis took exeption to John Blake’s speech, saying that is was out of date and ill-informed. He is looking to the past and not the present, claims Davis, and cites Sainsbury’s long standing successful magazine campaign as a case study which can crush his argument (Davis was previously assistant managing… Continue reading “I Wouldn’t Publish Magazines If..”
Research Surveys of Great Britain has carried out a study entitled “Radio in London: The Effect of Greater Choice on Listening Habits.”The study found that despite the increase in the number of stations in London, giving a greater choice to radio listeners, there has been only a a slight increase in multiple station listening.There are… Continue reading Radio Listening Habits In London
Metro Radio’s long running bid for the Yorkshire Radio Network looks close to victory following the announcement yesterday that 75% of YRN’s shareholders have accepted Metro’s £15.6m offer. (Newsline 27/9) For the takeover to go ahead shareholders must now approve an alteration to YRN’s articles of association, at present any one shareholder is prevented from… Continue reading YRN Close To Metro Takeover
Robert Maxwell announced last night that he is to sell his TV interests, including his 20% stake in Central Television. The sale of Maxwell’s stake in Central could result in a change of ownership in the run-up to the next franchising round. Maxwell also intends to sell off his 12.5% stake in France’s TF1, his… Continue reading Maxwell To Sell TV Interests
Oftel yesterday made “formal orders” under telecomms legislation requiring four cable companies to “remedy delays in completing their networks”. The four companies, with franchises covering Coventry, north-west Glasgow and Clydebank,Guildford and Westminster have been given new deadlines to meet, and if they fail to do so they could have their licences revoked. Oftel acknowledged that… Continue reading Cable Operators Reprimanded
