As the dust settled on the ITC after yesterday’s flurry of franchise bids, three ITV incumbents could relax in the surety that their franchises were safe; Central, STV and Border were un- challenged.Given that each of these three companies could have got away with bids as low as £1000, one cannot help wondering what sums… Continue reading Franchise Bidders’ Promises
As more information trickles out on the ITV franchise bids, it now appears that Thames has been significantly outbid by both of its rivals.It was initially thought that Thames had placed a bid in the region of £52m, just behind Carlton, with CPV-TV pledg- ing up to £58m.The latest leaks and estimates put the Carlton… Continue reading Thames Franchise Bid
This week sees the launch of EX magazine, billed as a style magazine for 18-34 year olds.Whilst the magazine ostensibly covers music, the club scene, TV, film and fashion, there is really very little in it that is not in some way (often gratuitously) related to sex. The front cover proclaims the magazine as “Sexy”… Continue reading Ex Magazine – First Issue
TVS has bid £54.1m for its licence, thought to be almost £20m ahead of its nearest rival.TVS believes it can sustain the bid, predicting a growth in national ad revenue of 11.7% between now and the end of 1992, and a growth of 5.7% per annum for the following five years. The company therefore expects… Continue reading TVS Confirms Bid
Topline NRS trends Jan’91-Jun’91 vs Jan’90-Jun’90CommentaryNational NewspapersThe latest NRS figures for the national newspapers reinforce the continuing downward trend already presented by the ABC figures for January to June 1991.Of the quality dailies the Independent and Daily Telegraph fairs best, recording increases of 0.3% and 0.5% year-on-year.Readership for the Times has fallen below the 1m… Continue reading NRS Advance Figures Jan’91-Jun’91
TVS could have to accept six years of losses if, as rumoured, it has bid £55m for its franchise, according to a report from stockbrokers Gilbert Eliot.TVS could lose £20m in 1993, in contrast to low bidders Central and STV, whose combined operating profits of £61m would account for 70% of C3’s total profits.TSW, believed… Continue reading TV Bids – The Financial Consequences
The ITC has increased the number of transmission stations which will broad- cast the Channel 5 service, effectively boosting the number of homes which will be able to receive the channel.The number of sites carrying the service has been increased from 25 to 31, which in turn will expand the station’s coverage from 71% to… Continue reading Channel 5 Coverage
The generally gloomy outlook for the national press is once again reinforced by the latest circulation and paginat- ion figures (June’91), with only a handful of titles showing a light at the end of the tunnel.Quality Dailies Sundays: The June ’91 ABCs for the quality dailies paint a less than encouraging picture, with all the… Continue reading National Press Round-Up For June
The Association of Independent Radio Companies (AIRC) and the BBC have finalised plans to conduct joint industry research for radio audiences in the UK (Newsline 9/5).A new body, RAJAR, Radio Joint Audience Research, will be set up prior to the launch of the first Independent National Radio station, FNR.RAJAR will use the self-completion diary technique… Continue reading Radio Joint Industry Research
TV COSTSITV Revenue For June Came In At 16.6% Down On 1990 At £123,209,032, reflect- ing the influence of last year’s World Cup, as well as the current economic climate. The overall picture remains depressingly gloomy.Although advertising spending has been only around 4% down for the last few months,this current fall scuppers hopes that the… Continue reading TV ROUND-UP – JUNE
