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Aegis has acquired the Malaysian digital agency IF for an undisclosed amount. IF, based in the Malaysian capital of Kuala Lumpur, specialises in creative, multimedia design and build, and online media planning. Its clients include Heineken and Discovery Networks International. The agency will be the first dedicated Malaysian office for Aegis’ Isobar network, offering digital… Continue reading Aegis Acquires Malaysian Digital Agency

Regional newspaper publisher Newsquest has revealed a 23.6% year on year drop in ad revenue for the third quarter. The company’s classified ad revenue was 29.1% down year on year, with the fall caused by declines of 51.3% in real estate ads, a 25.2% fall in employment ads and 25.3% in motors. Newsquest’s US owner… Continue reading Newsquest Suffers Drop In Ad Revenue

WPP has extended its $1.9 billion offer for market research firm TNS until 29 October.Shareholders accounting for almost 92% of TNS stock accepted the offer as of 3pm yesterday, however WPP is now giving more TNS shareholders the opportunity to accept the deal, reported Brand Republic.WPP has also announced that it will move to delist… Continue reading WPP Extends TNS Takeover Offer

WPP has extended its $1.9 billion offer for market research firm TNS until 29 October. Shareholders accounting for almost 92% of TNS stock accepted the offer as of 3pm yesterday, however WPP is now giving more TNS shareholders the opportunity to accept the deal, reported Brand Republic. WPP has also announced that it will move… Continue reading WPP Extends TNS Takeover Offer

Yahoo! has announced global profits of $54 million for the third quarter of 2008, down from $151 million for Q3 2007.Unveiling its Q3 2008 results, the internet company also announced plans to cut 1,500 jobs, as well as revealing plans to cut costs by $400 million from its annual expenses of $3.9 billion in the… Continue reading Difficult Third Quarter For Yahoo!

CBS Outdoor is launching a new retail sales division as the UK travel advertising business moves into the retail sector. Lee Cutter, former head of business development at Metro, has been appointed to lead the division as head of sales. The division has been created to handle the launch of Westfield London, the £1.6 billion… Continue reading CBS Outdoor Launches Retail Sales Division

WPP’s profit forecast for 2010 has been cut by around 32% in an analyst’s report, which predicts that marketing companies will take longer to recover from the economic crisis.The Collins Stewart report has downgraded the global advertising and marketing company’s forecast earnings by 15% in 2009 and by as much as 32% in 2010, compared… Continue reading WPP’s Profit Forecast Slashed By 32%

Discovery Communications is launching a new channel brand in the UK following its purchase of a Freeview slot in a competitive auction. The broadcaster, which owns channels such as The Discovery Channel and Discovery Science, will offer the channel free of charge, in a move away from its pay-TV model. It is expected that the… Continue reading Discovery Launching New Channel On Freeview

Google saw a year on year revenue increase of 31% in the third quarter, to $5.5 billion, despite the current economic downturn. Third-quarter profit was also up, by around 26% to $1.35 billion, or $4.24 a share. Google.com grew 34% to 2.7 billion, driven by steady traffic growth. AdSense rose 15% to 1.7 billion. Global… Continue reading Google Enjoys Revenue Increase

An analyst’s report has cut WPP’s profit forecast for 2010 by around 32%, predicting that marketing companies will take longer to recover from the economic crisis. The Collins Stewart report has downgraded the global advertising and marketing company’s forecast earnings by 15% in 2009 and by as much as 32% in 2010, compared to current… Continue reading Analyst Report Cuts WPP’s Profit Forecast 32%